The Foundation

ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognizes the immense promise that the research community offers to those striving to achieve these goals on a global level. We bring volunteers and resources together to execute projects and provide financial support to help and support charities and NGO’s to achieve their aims.

Currently, many Not-For-Profits see research only in terms of population-level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through the ever-increasing database and promotion of ‘Making a Difference’ case studies, we can encourage usage of more insightful and inventive research and massively increase the overall impact of market research in building a better world.

Our hope for the coming years, is by securing the Foundation’s funding, focussing on helping Not- for-Profits and creating a large ‘community of the research willing’, that together we can build and extend the impact of the Foundation’s tremendous work to date, in building a better world.

ESOMAR Foundation is managed by an experienced Board of directors. The Board of Directors reports to the ESOMAR Council and Supervisory Board. When selecting charities for financial support, the ESOMAR Foundation calls upon independent juries of experts


The ESOMAR Foundation has a two-tier board structure: the Board of Directors and the Supervisory Board.

The Board of Directors is responsible for setting and achieving the objectives and policies of the ESOMAR Foundation, including managing its assets and determining the causes eligible for funding. It meets regularly to discuss the projects submitted for funding as well as other strategic decisions.

The Board of Directors is accountable to the Supervisory Board. The Supervisory Board supervises and advises the Board of Management and safeguards the original objectives of the Foundation.

The members of the Board of Directors and the Supervisory Board do not receive compensation from ESOMAR Foundation.

Strategic Plan

   Strategic plan 2013-2018

Our Board

The ESOMAR Foundation Board consists of representatives from the market research industry including supervisory members representing the ESOMAR Council.

John Kearon


John KearonJohn’s role in conceiving and leading BrainJuicer Group PLC, now System1 Group PLC, made him Ernst & Young’s ‘Entrepreneur of the Year’, the ARF’s Gold Award for Research Innovator and four times winner of ‘Most Innovative Market Research Company’. As one client commented, “John’s a mix of Richard Branson and Colin Firth, with a healthy dose of Monty Python thrown in”. A popular speaker at industry events and winner of many awards, including two ESOMAR prizes. John believes that Understanding the human condition, to better the human condition is essential for making the world a better place.

Phyllis Macfarlane


Phyllis MacfarlaneA lifelong market researcher currently working on the GfK Verein’s University Cooperation Programme to improve the quality of education in Market Research in Africa and China.

Anna Alu

Day to day Management

Anna is Senior Consultant – Developments at ESOMAR. Born in Italy, Anna applies to the ESOMAR Foundation her knowledge and skills built in many years of playing a pivotal role in broadening and enhancing the worldwide events calendar and leading several key projects at ESOMAR.


Pervin Olgun

Representative of the Supervisory Board

A first mover in the Research industry in Turkey, who has dedicated her career to the establishment and growth of the industry. Pervin has also held active positions in various leading NGO’s.

Kristin Luck

Representative of the Supervisory Board

Kristin Luck is a serial entrepreneur and a globetrotting internationally recognised keynote speaker on technology and innovation. 

In 2007 Kristin founded Women In Research, a not-for-profit organization with over 3,000 members globally. WIRe facilitates education, entrepreneurship and other career development goals for women.


Download our latest annual report and financial statements here.

Financial Statements

Annual Reports