Making a Difference

The centrepiece of the ‘Making a Difference’ programme is an annual competition to highlight and promote how research has made a real difference to Not-for-Profits.

The Making a Difference Awards are the centre-piece of the Foundation’s ‘Better Results’ programme. They highlight and promote how the best of research has made a significant difference to Not-For-Profits (Charities) and celebrates the ways in which our community of the research willing has helped make the world a better place.

Currently, many Not-For-Profits see research only in terms of population-level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through the ever-increasing database and promotion of ‘Making a Difference’ case studies, we can encourage usage of more insightful and inventive research and massively increase the overall impact of market research in building a better world.

The latest articles for Making a Difference.

ESOMAR Foundation Making a Difference Awards – Winners announced!

We are thrilled to announce the winners of this year’s edition of our Making a Difference Awards. The judges were impressed by the quality of the entries this year and, mindful of the UN’s injunction to ‘Leave no one behind’ which is the central, transformative promise of the 2030 Agenda… Read more

Making a Difference Awards – Deadline extended

We are postponing the deadline to submit case studies until 18 June to give an opportunity to those who requested an extension. Please see the Call for submissions for more information and guidelines. SUBMIT YOUR ENTRY! Read more

Will you make a difference also this time?

The 4th edition of the Making a Difference Awards is on its way! In just three weeks we will start reviewing the entries for these awards. We expect no less than the excellent case studies which won in 2020! The 3 winning cases were brilliant, strong and inspiring examples of… Read more

Submit your entry for the 2021 Making a Difference Awards

The ESOMAR Foundation’s annual Making a Difference Awards are now open for entries. Our annual Awards are a chance to applaud and reward the best examples of Market Research making a difference to the world’s Charities. Through these awards, the ESOMAR Foundation aims to raise awareness of the impact of great… Read more

Pirate Book Research in Turkey

In 2014, Turkish Federation of Professional Associations of Publishers (YAYFED) decided to make a research to understand the level of pirated books in Turkey and the reasons and motivations behind it and they consulted Yöntem Research Consultancy. We designed a 360O research model and decided to not only interview the… Read more

MaD Award Winners Session

Another record-breaking year; another record-breaking challenge for the jury. For the third edition of our Making a Difference Award Competition we have received a high number of quality entries, up 13 per cent on last year’s total. The jury had a very difficult job and found it challenging to select… Read more

Making a Difference at ESOMAR Insights Festival

From Monday almost 5000 market researchers from all corners of the world have taken the virtual environment and registered for ESOMAR’s annual industry get-together. In 2020, the COVID-19 pandemic has had a huge impact on people’s lives and societies across the world and the ESOMAR Congress made no exception. The… Read more

ESOMAR Foundation Making a Difference Awards – Winners announced!

We are thrilled to announce the winners of this year’s edition of our Making a Difference Awards. We have received a large number of entries – all of which of great value for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits. We had… Read more