Making a Difference

The centrepiece of the ‘Making a Difference’ programme is an annual competition to highlight and promote how research has made a real difference to Not-for-Profits.

The Making a Difference Awards are the centre-piece of the Foundation’s ‘Better Results’ programme. They highlight and promote how the best of research has made a significant difference to Not-For-Profits (Charities) and celebrates the ways in which our community of the research willing has helped make the world a better place.

Currently, many Not-For-Profits see research only in terms of population-level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through the ever-increasing database and promotion of ‘Making a Difference’ case studies, we can encourage usage of more insightful and inventive research and massively increase the overall impact of market research in building a better world.

The latest articles for Making a Difference.

Submit your entry for the 2021 Making a Difference Awards

The ESOMAR Foundation’s annual Making a Difference Awards are now open for entries. Our annual Awards are a chance to applaud and reward the best examples of Market Research making a difference to the world’s Charities. Through these awards, the ESOMAR Foundation aims to raise awareness of the impact of great… Read more

Pirate Book Research in Turkey

In 2014, Turkish Federation of Professional Associations of Publishers (YAYFED) decided to make a research to understand the level of pirated books in Turkey and the reasons and motivations behind it and they consulted Yöntem Research Consultancy. We designed a 360O research model and decided to not only interview the… Read more

MaD Award Winners Session

Another record-breaking year; another record-breaking challenge for the jury. For the third edition of our Making a Difference Award Competition we have received a high number of quality entries, up 13 per cent on last year’s total. The jury had a very difficult job and found it challenging to select… Read more

Making a Difference at ESOMAR Insights Festival

From Monday almost 5000 market researchers from all corners of the world have taken the virtual environment and registered for ESOMAR’s annual industry get-together. In 2020, the COVID-19 pandemic has had a huge impact on people’s lives and societies across the world and the ESOMAR Congress made no exception. The… Read more

ESOMAR Foundation Making a Difference Awards – Winners announced!

We are thrilled to announce the winners of this year’s edition of our Making a Difference Awards. We have received a large number of entries – all of which of great value for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits. We had… Read more

Submit your entry for the 2020 Making a Difference Awards

MaD Award Winners Session

We had many excellent entries for our Making a Difference Competition this year – selecting the best for the Awards is a very difficult task – so much research is being used so well to make the world a better place! Though that doesn’t mean, of course, that our task is… Read more

Making a Difference at ESOMAR Congress 2019

From Monday over a thousand market researchers from all over the world arrived in Edinburgh for ESOMAR’s annual industry get-together. The only truly global data and insights summit. The same as last year, ESOMAR Foundation has dedicated an entire session in the program on Tuesday 10th of September. The winners of our second… Read more

ESOMAR Foundation Making a Difference Competition 2019 Winners announced!

We are excited to announce the winners of the second edition of our “Making a Difference” Competition. We have received a large number of entries – all of which of great value for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits. We had… Read more