Better Results Programme

Is a cross-sector activity where we apply market research methodologies and expertise to the non-profit sector’s work.

Our Better results Programme is an innovative cross-sector activity where we explore ways to apply market research methodologies and expertise to the non-profit sector’s work to help them improve their performance through better measurement.

NGOs are facing increasing pressure from donors to better measure results and show the effectiveness and the real impact of their work. More effective ways of measuring results is necessary to help non-profit organisations and funding entities to better plan their projects, improve progress, increase impact and enhance learning.

The ESOMAR Foundation functions as a facilitator. We identify organisations and match their needs with the appropriate resources and competencies within our industry. Our goal is to help all non-profit organisations as well as other stakeholders to use the market research industry’s expertise to make their work more effective.

We work with a Panel of Experts who assess, select and evaluate each project. ESOMAR Foundation coordinates and administers projects and oversees the implementation. Types of projects can differ widely depending on the issue and the type of applicant organisation.

How can you support us?

We are open to receive applications at all times. Organisations are asked to submit a concept note that will be reviewed by our team and our panel of experts.
If you are an NGO who is interested in applying or a market researcher who would like to get involved, please contact us at info@esomarfoundation.org

Partners & Sponsors

For some of our Better Results initiatives we work with partners and sponsors. Partners are usually companies with an interest in providing their expertise and support. Partners support our activities financially, get involved in projects, participate as a trainer to help NGOs gain skills and expertise. 

We are always on the lookout for partners and sponsors. If you are an organization looking to understand more on how you can support us, please find more information here or contact: info@esomarfoundation.org

 

The latest projects in the Better Results Program.

 

The science of imagination: how System 3 offers a new way for NGOs to change minds and raise money

I’d like you to start this article by imagining a different world. Imagine the planet, and the society, you’d like to be living in – is it different to the one we inhabit right now? How does it make you feel to picture that new world? What your mind is… Read more

The science of imagination: 3 steps to follow

In the previous article, I discussed how the imagination of your supporters – also called the “System 3” part of their brain – is the key to changing minds and changing behaviour. If you understand how people perceive the world they live in – which may or may not correspond to… Read more

Successes of Non Profit Organization to Strengthening the Poor and Marginalized Access to Security Services in Nepal

Nepal indulged into ten years (1996-2006) of insurgency, affected the entire communities of the country that created a sense of insecurity in the mind of people, especially poor, marginalized [including youth and women]. It created widespread poverty, youth unemployment, injustice, inequalities and discrimination (cited in Upreti, 2006). As per Shakya… Read more

Why Don’t We Talk About This? Why Kenya needs to start talking about mental health

At Be Forward, Africa is our passion. We want to share our passion by bringing to life research and stories from across the continent. A mental health crisis in Kenya Africa is facing a mental health crisis. Over the past year, mental health stories have hit the mainstream media headlines,… Read more

Big Data Big Debate: How to handle 5 million plus verbatims in just 2 weeks?

Since the beginning of November 2018 and the start of the Yellow Vest protests, France has experienced a three-fold unprecedented social movement. This mobilisation took place outside any existing organisational framework (i.e. trade unions, political parties or associations). It was also unprecedented in its longevity, as national demonstrations have been held on a… Read more

“For every child, every right” – 20 November – Today we celebrate World Children’s Day!

“Around the world, children are showing us their strength and leadership advocating for a more sustainable world for all. Let’s build on advances and re-commit to putting children first. For every child, every right.” UN Secretary-General António Guterres This year’s celebration marks the anniversary of the United Nations’ adoption of… Read more

Financial Segmentation in Brazil´s base of the pyramid

Plano CDE is a Brazilian social impact business (B Corp) established in 2009 by a group of economists and anthropologists with extensive knowledge in research, consultancy of social projects and public policies for the base of the pyramid. The Organization has the goal of helping to map and understand the… Read more

Safe Village Programs – Preventing Child Trafficking in Rural India

My Choices Foundation is a Hyderabad-based NGO dedicated to ending violence, abuse, and exploitation of women and girls in India. They address two prevalent forms of gender-based violence – domestic violence and child trafficking – through Operation PeaceMaker and Operation Red Alert. Operation PeaceMaker works in Telangana through thousands of… Read more

Announcement: The Research Got Talent Initiative Goes Global!

At this year’s ESOMAR Congress in Edinburgh, ESOMAR and the ESOMAR Foundation launched an exciting new project focused on engaging youth to address prominent social issues using research. The Research Got Talent Initiative was pioneered by the Associations in India and Hong Kong and saw great success in connecting a… Read more

BREAKING THE CYCLE – Increasing uptake of HIV testing, prevention and treatment among young men in South Africa

In South Africa, adolescent girls and young women make up around 2/3rds of new HIV infections yet men account for slightly more than half of AIDS deaths.  Whilst women are infected at a greater rate, the AIDS deaths do not follow the same linear pattern which suggests men often find… Read more

Identifying nudges for the growth of women in Rajasthan, India

The story of an enigmatic woman across a state border In July 2018, we set out across to the state of Rajasthan, miles away from Mumbai, the concrete jungle. After a three-hour road journey from the main city, we reached Bhap, a little-known village in Western Rajasthan.  It is home… Read more

Government Policies for the Disabled vs. the Ground Reality

The Equals, unlike other NGOs, is an organization which focuses on advocacy issues related to people with disabilities. They function as a facilitator between the government and people with disabilities by making them aware about the policies while understanding the challenges faced in their day to day lives to help… Read more