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Celebrating the success achieved

There are not enough words to thank all the support received in these two and a half years from my family, friends and especially the ESOMAR Foundation and WIRe who generously gave me the support to study.

The last months were quite busy with activities, exams, hard work and the presentation of our final project which consisted of analyzing and delivering a marketing plan to a company that was dedicated to the production of cakes. The objective was to identify business opportunities and make improvements and recommendations to the business plan to increase profitability and brand awareness.

So we had to get involved from market research, creation of a new logo and a financial analysis that would allow the company to have a better offer than the competitors.  We also had to focus on the digital and social networking strategy which is a global trend.

My team and I the day of the final exam. The cake represented the learning through books and the cupcakes represented the importance of brand communication through social networks.

Time is going so fast that in the blink of an eye we were standing celebrating graduation day.

My friends and I during my graduation day in the gardens of the university.

All these months taught me that persistence and discipline are important factors for success. We don’t always have the encouragement and time that studies demand and it is so easy to give up on a goal because of fear or lack of trust, but that is where we must remember that not everyone has the same opportunities as us and that knowledge is the power we need to change things.

We must always surround ourselves with our family and positive people who encourage us to be better.

My mother and sister to whom I dedicate this triumph

The graduation day was one of the best days of my life because I not only managed to finish my studies but I was also awarded for academic excellence, something that I waited for a long time, and that I hope will inspire more students to achieve their goals.

Once again, I am very grateful to the foundation that believed in me and gave me the privilege of representing Guatemala.

How you can support in your country

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more about how you can support us, please find more information here or contact:  info@esomarfoundation.org 

My Year’s Trifactor!

Blog post from Innocent Rwamba Nyaga who is following the MS in market research at the University of Nairobi, Kenya. Innocent is the recipient of the ESOMAR Foundation / MSRA Scholarship sponsored by WIRe and Unilever.

As I’d mentioned in an article I’d written earlier this year, I was in the process of getting a definite thesis title. I finally settled on ‘The influence of social media on consumer buying behavior among MBA students at the University of Nairobi’. I chose this topic because I felt I was interacting with social media so often and I did not want a boring, exhausting project to handle. I am at the final stages of binding the project and getting ready for the December graduation. I am so elated I could scream (I have actually, a number of times)!! It has been a journey that’s worth sharing with my grandkids, God granting. I have learnt so much, most of which is patience and tunnel focus determination. Most days it was difficult to decide which was more important self, work or this project but I’m glad I pulled through.

On matters work, this year has been a tough one. From May 2018 the National Museums of Kenya (my employer) partnered with Google to digitize Kenya’s natural and cultural heritage housed in the institution. We digitized over 10,000 objects, created 16 virtual tours of our regional museums around the country, created over 100 digital stories based on the diverse cultures and beliefs of the Kenyan people and created 4 expeditions (Google expeditions) allowing visitors to virtually sample the various galleries highlighted using the Google virtual reality (VR) cardboard. All these and more you can find on https://artsandculture.google.com/project/kenyan-cultures and prepare to be blown away. This is an opportunity for all those that haven’t had a chance to visit my beautiful country, have a look-see!

 

The cherry on top is the unending favor, love, wisdom and joy attained from the Heavenly father! Prayers were (and still are) paramount for me to handle all the responsibilities placed on my lap. Many times, had it not been for this Spiritual dependence, I wouldn’t be here to pen the heights I’ve scaled. Even the way I received this scholarship was through His phenomenal, unexplainable ways that no one can comprehend but, that’s a story for another day. I am the first in my family to attain a master’s degree and I couldn’t be happier. I would like to say, Jesus is real, He’s alive and He has been my number one support system. That’s my year’s trifactor in a nutshell! On repeat all year round! What I feel now is immense relief and need some R&R in readiness for 2020!

Ciao! Innocent Nyaga

 

Back to School: My Senior Year has Finally Arrived!!!

My name is Esther Tot. I am 21 years old. I am a young Cambodian lady that received a scholarship awarded by the two amazing Data Research industries, ESOMAR Foundation and Women in Research Organization. These two organisations have helped me since my first day in university and now I am in my 4th year and they are always here supporting me throughout my education journey.

This is my follow-up story:

I can’t believe that I am in Year 4! the final year of university life. From my first to the third year I always wished I could graduate soon, but I’m finally in my year 4 and I can feel that it is going to be over soon, and I don’t want it to be over! I start feeling like I’m going to miss school, missing all my teachers, my friends, and school volunteer events and meeting new foreign friends, seminars, and especially all the fun exchange programs. Now I have just figured out that I never expected my uni-life to finish this soon. My aim is to apply to continue my master’s degree abroad wherever possible according to God’s plan.

I honestly have no idea what journey awaits me in this semester, but I am trying my best to prepare for it. Nonetheless, I have great news! I have passed all the subjects in the last semester of my 3rd year. I was so scared that I would fail Finance class but – thank God – I passed it all! I am so proud of myself that I continue to improve and survive this university life. They say, Life will move on even though you wanted it to or not, so I either move along through life or I get stuck in my pathetic pass. I quit my part-time teaching job as I needed more time to focus on my studies, especially on my Finance class. However, I am ready to step out of my comfort zone and try something new. I hope I could get one good career during my internship or when I will graduate. I always wanted to open up my own business, but I have no budget. I also want to work in the embassy and become an ambassador one day…

In conclusion, I would like to encourage all young ladies to be free to dream a big dream and work toward achieving it. Don’t let anyone tell you that you can’t do it. Remind yourself that you can! Because achievement can depend on your thought as your thought influence your action. Be brave, be confident, step out of your comfort zone and achieve your goal.

Lastly, I want especially to say thank you to ESOMAR Foundation and Women in Research! They are the amazing data & insight research industry organisations that are giving me the opportunity to change my whole life. This is the most amazing gift that I have ever received. It is a life-changing gift from heaven. These two organisations have helped change a lot of young citizens’ life and offer them a good education for a future career.

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an individual or an organisation looking to understand more about how you can support us, please find more information here or contact:  info@esomarfoundation.org

           

New scholarships awarded in Sri Lanka

8 October 2019 – Amsterdam, NL – ESOMAR Foundation recently funded 2 new scholarships benefiting two deserving students entering into a market research-related field of study in Sri Lanka. Both students are enrolled at the University of Sri Jayewardenepura, Sri Lanka.

Chamari Jeewanthi is the recipient of a scholarship funded through a partnership with global non-profit Women in Research (WIRe) and Unilever. Chamari is a third-year student of the B.Sc. Marketing Management degree offered by the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura.

Chamari J. Hapuarachchcig is the elder daughter in a family of five who experienced limited access to familial income support. Chamari’s aspiration is to be a market research analyst and she is keenly aware that, in order to reach her goal, she has to work hard on her education. This scholarship comes at the right moment for her, as she’s entered a period in her education where access to additional financial support will allow for career-making opportunities such as field research, internships, and other university activities.

Upon the announcement of her scholarship being funded, Chamari shared that, “First of all, I would like to say thanks for giving me this kind of opportunity… As a marketing management student, I have to spend a lot of money for my academic as well as non-academic activities… but my parents can’t afford it… I have to do my studies well because my target is to join the market research industry. To achieve this, I should have at least a Bachelor’s degree. That’s why I requested this scholarship, [it will help] me to become a contributing member of our society.

We are—more than ever—grateful to WIRe and Unilever for the continuous support of the ESOMAR Foundation scholarship programme” said ESOMAR Foundation President John Kearon.

The second recipient,  Ayesh Maduranga Jayawardana, is a young man coming from a family of four with a disadvantaged socio-economic background. Through the scholarship, Ayesh will have the opportunity to pursue his degree and a future career in market research.

Firstly, I would like to Thank ESOMAR Foundation for this Scholarship. Doing high education is not always easy. As a student, I had to face many challenges and the financial challenge was one of the biggest. With this Scholarship, I can get out of this problem and fully focus on my studies. It will help me obtain a degree with good grades and offer motivation for my goal, which is to become a good ethical marketer for society. I will help fellow students with their studies because I know the value of having support for my own studies.” said Ayesh.

Ayesh is following a B.Sc. Marketing Management (special) degree program at the same Department of Marketing Management Faculty of Management Studies and Commerce, entering his third year. His scholarship was granted through a partnership with the global research consultancy Sapio Research.

“We are proud to be able to give Chamari and Ayesh the opportunity to complete their studies and aspire to bright careers. Our best wishes to them in pursuing their studies!” concluded John Kearon.

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

My New English Teaching Internship

Blog-post from Esther Tot, who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia.

It has been quite a while since I wrote my blog, due to a lot of circumstances that are going on in my life right now. What I’ve learned from life is that “The older you get, the more you know and learn and even life get tougher each time you get older”. During my vacation break I’ve spent my time on a part-time internship as a part-time English teacher in the evening from 5:30 pm to 7:00 pm at the American Bridge International School (ABI). I have been teaching students aged between 13 to 20 years old, and I can say this is a new and different experience.

I like to push myself far and step out of my comfort zone and try something new and different which I never have done before. As people know me, I am a kind of an introvert person and so stepping into a teaching type of person is a whole new level of experience. I have learned to be more extrovert as teaching has required me to talk to people I have not known before, such as my students and my colleagues.  I have to be quite creative to teach to teenagers, cause I was once a teenager and I understand that we don’t like boring stuff, so I have to make learning fun. This is what I always wished it to be for me as well. School always makes students feel bored, scared, nervous and lazy, and I always wished school was more about making learning fun, boosting students’ enthusiasm and make them want to come to school to learn and study and be able to enjoy it as well. And this is my chance to try and make my students want to enjoy learning English.

However, besides my teaching internship, I try to spend most of my time focusing on my study. In this junior year, there are a lot of assignments, projects, presentations. It keeps on increasing, and there’s nothing to complain cause that’s how life is. By completing all those assignments and projects it is like self-learning and self-discipline. I can learn a lot through those works. Especially, cooperation with many different kind and type of people and teamwork despite the different perspectives and opinions and overview. We somehow still manage to cooperate together to achieve our goal, which will also apply later when we will graduate and go out to work in a company. Meanwhile, in each semester, we always have new teachers at least one or two per semester and sometimes all new five teachers. I enjoy meeting them and learn more through them because different persons and different mindsets are interesting. In this Year 3 and 2nd semester on Monday we have Financial Management class taught by Mr. Suy SokRaksmey, on Tuesday is Marketing Research class by Mr. Nikhil Mani, Wednesday is Business Law by Professor Robert Longo, Thursday taught by three different teachers: two foreigners and one Cambodian – Mr. Andrew – who teaches PowerPoint right now, Mr. David will teach Introduction to Technology, and Cambodian teacher will teach Excel, and lastly on Friday we have Cross-Cultural Management class by our Korean Professor, Mr. Chuck Chung.

In conclusion, I am looking forward to more adventures and journeys ahead of me for next year which is the very last year of my university. In my Year 4 class I would love to take on a new experience of internship in one of the embassies, companies, or organizations to fulfill one of our course. I am also feeling excited ahead for my graduation hopefully in 2021. I never forget where I come from and how I got here as it is all because of ESOMAR Foundation, National University of Management, and Women In Research Organization that have helped me achieve my educational dreams and give me a better knowledge and life, as well as become a better person. I will always be grateful for all the help, support and love that everyone has given me.

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an individual or an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

           

Persevering until the end

This is the eighth blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala sponsored by WIRe and Unilever.

My life in recent months has been quite busy. We are about to start the final phase of studies and I am pleased with the work I have done updating myself with topics about Digital Marketing, Finance, teamwork and others for business process improvement.

The Digital Marketing course was basically about the act of promoting and selling products and services online and through any electronic devices. It is a fact that our buying decisions are based on the reviews we read, the solutions feature and the prices that we find and compare between brands. That being the case, an online presence is necessary regardless of what you sell.

We can take many strategies but the most important ones to mention are SEM / SEO which help a brand appear in search results, social media, website intelligence, return on investment and E-mail Marketing among others.

Also, during these first months we had the opportunity to work with a foreign professor from Venezuela,  the class was totally interactive and very creative, since the theme of development was branding and creation of new products, even as part of the final project we had to make a video of ourselves as a personal branding exercise because at the end of the day each one of us plays a role in our work, in our family or in the student world, so whatever we do we must be excellent and committed so we have the best version of ourselves.

I can not stop mentioning my family during this process because they are the ones that encourage me to keep going until I finish my master´s degree. Especially my nephews with whom I had the opportunity of spending time in this Holy Week.

We had a very special moment admiring processions the last week.

My nephews and I, they are wearing traditional gowns in royal purple.

The color purple along with red, black, white and gold, has an important symbolic meaning as the color of royalty and suffering. They symbolize the suffering of Jesus Christ during the crucifixion.

For those, who have not read my words in previous posts, I am a huge fan of the traditions of my country, because although we have many problems politically and economically speaking I think the best attribute we have is our people, our faith and so many talented people who are trying to demonstrate the good things we have.

Proof of them I would like to talk about the incredible “masterpiece” carpet that students elaborated in Antigua Guatemala. Just looking at the colors, textures, and the meaning they sought to capture was impressive, with so many visual elements.

Most seen this week:

 

The carpet designs reflect traditions, biblical symbolism and scenes from nature.

 

How you can support in your country

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org 

 

 

READY, SET, GROW……..

Blog post from Innocent Rwamba Nyaga who is following the MS in market research at the University of Nairobi, Kenya. Innocent is the recipient of the ESOMAR Foundation / MSRA Scholarship sponsored by WIRe and Unilever.

To this day, I am amazed at how I landed (got awarded) this scholarship. Every time I try to explain the steps I took to interested parties, the unmerited favor that was poured out on me, words fail me. All I am is grateful and forever indebted to ESOMAR Foundation-WIRe. THANK YOU! You have UPGRADED my life to another notch, I might (if God so wishes) be a manager soon and all to a girl under 30 years (28 years to be exact). It is a great achievement but it has been work. I am so happy now for the panicky days, the unsure days, the joyous days, and the days I was so overwhelmed but I have now come out on top.

This year 2019, has been a busy year and it has started so well I cannot explain how excited and how expectant for the future I am. I am among some that might be receiving a promotion in a couple of weeks and I am so ready for the interview, I will ace it!! I should say that (if I haven’t mentioned before) my colleague and I (note we are only the two of us) are the pioneers of the marketing department in the National Museums of Kenya. There has never before been a marketing department so we have so much on our plates (very happy about this) to put systems in place that will inform the future bearers of this office on best practices. We are setting up anew and it’s exciting as it is a huge responsibility on our laps. It is true, to whom much is given, much is required!!

As for my studies, I finally decided on my thesis topic; how does social media influence consumer buying behavior? I am pleased to say that unlike many students ahead of me, I will be conducting a qualitative research study instead of a quantitative one. Sometimes I get in my head and put so much pressure on myself saying that such an undertaking isn’t an easy one, I wonder how I will make it happen with all the responsibilities I have to see through. But then I remember during my 1st year 2nd semester when I had 6 units, Monday to Saturday classes, a full time job and I made it happen. Then I’m encouraged that even this (school project), I shall see through to it and I will give it very my best! So, I’m not sure of much these days but I’m taking it one day at a time. My supervisor Prof Munyoki, has been my rock during times when systems in the University worked against me. He is a kind and humble man, I look forward to working with him to make my thesis a reality and a success!!

I would also like to state that my relationship with Jesus has been my strength, why I’m so happy, so expectant for the future. My faith in Jesus has been my armor, my hope, my joy. Simply put, MY EVERYTHING!!

I will keep you updated and hopefully someone out here will be encouraged to keep moving. That it might seem like you’re juggling a lot but a time will come when you look back and can’t imagine how you made it through the storm!!

Happy April everyone!!

 

College Junior

Blog-post from Esther Tot, who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia.

What is like to be a college junior? School was great, although, the third year was tough and quite stressful with a lot of assignments, projects, presentations, panda-eyes and sleepless nights.

However, no matter how hard it is, knowledge and education is a must, and just like a quote I keep telling myself, “I may not be the smartest person in the class, but I will surely do the best to succeed and graduate just like others”.  Each year is exciting and interesting because I’ve got to study with many different teachers who are from diverse cultures and countries. It is so interesting that I can learn more about other countries and cultures through them even though I can’t go there directly. But in NUM they bring the countries and cultures to students and most of the time NUM also brings students there directly as well, which is so cool!

A week in my life of being a college junior

This is my third year and semester 1. I have an important 2 weeks’ straight session with Professor Anselm Vermeulen. He is from Holland, but currently lives in China and teaches in one of China’s most famous universities. I studied with him Operation Management. We have a research essay about Industry 4.0, 5.0, RFID and Barcode, and lastly, I have done a presentation about the Xiaomi company (Chinese technologies manufacturing company). On Tuesday I have Human Resource Management class with Mrs. Ros Chan Sophea. She is our Cambodian teacher. I have learned a lot about how to choose the right person for a job in the future. By learning about HRM I can prepare myself well for a job in the future as well. On Wednesday I have Mr. Nikhil Mani. He is Indian, but he graduated in Europe. I study with him about Public Relations and learn quite a lot about PR tools, and how PR teams handle company scandals, and how PR operates in companies. PR is one of the important teams in a company as well as the marketing team. On Thursday I have Ms. Mitsy Chanel-Blot. She is African-American. I study with her about Globalization II, which include histories, cultures, foods, religions, and people. She is also one of the funniest teachers we have this semester, and we really have fun studying with her because she makes learning fun. She is open-minded and a supportive teacher. And lastly Friday, I have Ms. Kerry Slattery. She teaches Marketing Management. We have been assigned a great project of making a proposal for Total Gas Station based on steering more men and adults to choose and trust in their gas stations and be their loyal customers.  Only 3 teams were selected by Total and sadly my team was not among them. My team had a proposal about Jet-Ski Racing which has not yet been introduced in Cambodia. We wanted to bring that here, but we haven’t been selected, I hope maybe next time they will take our idea into consideration someday because Cambodian people and men here love sports so much.

Nonetheless, half of the students at my University now are on their joyful vacation, but my class hasn’t finished yet, we still got so much to go and maybe we will have a short break next month on March, which is also my birthday. On March 1st I will be 21 years old, I’m getting older! I will always be so much thankful for the precious gift of knowledge and education from the ESOMAR Foundation, WiRE and NUM and for giving me this special opportunity to be able to study at the university and graduate like other kids. This is more than what I could thank for. I am excited for the next journey to come, waiting for what I will be learning next in the second semester, can’t wait for that, especially to meet new teachers, and learn new knowledge about the courses and about diversifications through them as well, which is so interesting to me. I am looking forward to updating more about me during the short break and as well as back to school for the second semester.

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an individual or an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

           

ESOMAR Foundation, Women In Research, and Unilever Fund Scholarship in Guatemala

Scholarship awarded to Maria Paola Loy Villagran in Guatemala to pursue MS in market research at Universidad Rafael Landivar

 11 December 2018 – Amsterdam, NLThe ESOMAR Foundation—a charitable organization representing the market research industry—in cooperation with global non-profit Women in Research (WIRe) and Unilever, recently funded a scholarship benefiting a female student entering into an market research related field of study in Guatemala. The scholarship has been awarded to recipient Maria Paola Loy Villagran, who will be pursuing a Master of Science in Marketing with a focus on Market Research, at Universidad Rafael Landivar.

“We are ever so grateful to WIRe and Unilever for providing the opportunity to Paola to pursue her studies in the market research field,” says John Kearon, ESOMAR Foundation President. “It is through their generousity and support that we can ensure that talented students in need can fulfill their dream of a better life”

This year’s scholarship recipient, Maria Paola Loy Villagran, is a Guatemalan native from a disadvantaged socio-economic background. Through the scholarship, Paola will have the opportunity to pursue an advanced degree and, in the future, a career in market research. Through funding the education of women like Paola, the organizations involved help to advance the voice of women in the market research industry as well as the voice of Guatemalan women in the practice. Upon receiving word that the scholarship had been funded, Paola remarked that “A dream doesn’t become reality through magic; it takes sweat, determination and hard WORK!”

Women in Research (WIRe) raised the funding for the scholarship through outreach to their global community, receiving a generous outpouring of gifts and support on Giving Tuesday: an international day of giving. These gifts were further supported by a matching donation from Unilever. WIRe is the only non-profit organization solely dedicated to the advancement of women and underrepresented communities in the market research industry, providing career development and educational opportunities for women while supporting a variety of diversity initiatives. Unilever, a global consumer goods company, with a strong focus on charitable initiatives, especially in emerging markets, matched the WIRe community’s contribution dollar for dollar for the scholarship fund. ESOMAR Foundation, WIRe and Unilever have previously collaborated to award scholarships in Kenya and Cambodia.

“We are thrilled that, for the third year in a row, the WIRe community and market research industry have come together to amplify underrepresented voices in this industry through the continued support of WIRe’s Global Scholarship Fund,” says Kristin Luck, founder of Women in Research, “The aims of the ESOMAR Foundation and this scholarship initiative align perfectly with WIRe’s mission to advance the contributions of women in market research while fostering a more vibrant and just industry for all. We’re pleased to offer this support to Paola as she advances in her studies with the goal of a career in Market Research and I’m humbled by the WIRe community’s continued enthusiasm regarding this initiative.”The ESOMAR Foundation and WIRe plan to continue to collaborate in 2019 to fund additional scholarship initiatives in emerging or disadvantaged markets.

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About ESOMAR Foundation

ESOMAR Foundation is a charitable Foundation representing the Market, Social and Opinion Research industry. Our industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of market, social and opinion research. http://www.esomarfoundation.org

About Women in Research

Women in Research (WIRe) champions diversity in the marketing research industry by arming women with the tools to develop professionally, build connections and stay inspired. We believe in the positive impact of women in business. Our mission is to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry. www.womeninresearch.org

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 Media Contact:Jessica Sage, jessica@womeninresearch.org, +1 (760) 933-7274

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Learning a lot

This is the seventh blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala. 

The last months I have been so busy that I have not even felt them, I am really learning a lot, working hard for the final exams this year.

I am recently receiving an Anthropology of Consumption and Neuromarketing course which introduces us to study different areas of consumption from a multidisciplinary perspective, combining approaches of the social sciences to understand the decision-making process of the consumer in a globalized environment. The main research method we are using is qualitative, particularly ethnographic. The course combines theoretical, analytical and methodological elements, all based on academic books and journals of recognized prestige.

Also, we are working in the design of effective and innovative distribution channels for real companies during classes, so it gives all students the opportunity to learn about current trends of distribution, communication and digital management to achieve business efficiency. The courses challenge us to solve cases of real companies, defend points of view as a team, like people in real companies do every day.


My friends and I during a presentation about cardamon companies

In personal terms, my birthday is coming soon, so I am really looking forward to celebrating it with all my family and enjoy one of the many traditions of the country and that I like so much to mention in this blog.

I am talking about the enormous and colorful kites soaring over the skies of Guatemala on the first and second of November of each year, a tradition that is part of the All Saints’ Day celebrations.

Kites with diameters between 24 and 30 meters are made of cloth and paper with bamboo frames, they usually contain religious or folkloric themes so they can be flown in the nearby Sacatepéquez cemetery to honor the dead during special dates.

People from all around the world visit Santiago Sacatepéquez during this event in order to learn about the legends of the country and that special day. According to the elders, the impact of the wind against the paper takes away the bad spirits, so the locals spent hours to make kites so the good spirits remain calm and stop receiving unwanted visits.

Giant kites during the celebration in Guatemala.