Our overriding purpose is to raise as much money for our Scholarship Programme. Each participant is encouraged to raise for the Scholarship fund. This may seem a daunting task at first, but with planning and commitment it is easily achievable.
- The first step is to sit down, either individually or as a team, and plan your strategy. Think laterally and positively.
- Set a target, this will help to motivate you and your colleagues.
- Think about opportunities to promote your fundraising at work; is there a staff magazine or newsletter? If you are part of a national organisation, spread the word and see what your colleagues across the country can do. Write to the chief executive or your Comms departmemnt and ask for the company’s support.
- Draft an e-mail and send to those who you think may be willing to help you. Attach the payment form and encourage your friends to donate by stating your name or the name of your team to record all your donations.
- all the organisations, suppliers or people with which you have had contact with over the last 12 months. Ask them to sponsor you, or donate a product or prize that can be raffled or auctioned. Companies are often happier to donate this way.
- Don’t be afraid of being too pushy! Try to get the money immediately from people who say they will sponsor you. Explain that the sponsorship money needs to be collected up front.
There are lots of ways to publicise your fundraising and get more support.
- Is there a staff magazine or newsletter that you can write an article for?
- Send a press release to your local paper or ask your local radio station to feature your event and help promote the charities. You can use e-mail and social media sites such as Facebook and Twitter to spread the word to family, friends and colleagues. If you have an online fundraising page, add the page details to your e-mail signature and share with Facebook and Twitter friends.
- Ask local businesses and community groups for permission to display a poster promoting your event.
- Always ensure that people understand what you are raising money for.