The ESOMAR Foundation’s annual Making a Difference Awards are now open for entries. Our annual Awards are a chance to applaud and reward the best examples of Market Research making a difference to the world’s Charities. Through these awards, the ESOMAR Foundation aims to raise awareness of the impact of great research on the work …
I’d like you to start this article by imagining a different world. Imagine the planet, and the society, you’d like to be living in – is it different to the one we inhabit right now? How does it make you feel to picture that new world? What your mind is doing right now, as it …
In the previous article, I discussed how the imagination of your supporters – also called the “System 3” part of their brain – is the key to changing minds and changing behaviour. If you understand how people perceive the world they live in – which may or may not correspond to reality! – you can influence …
Nepal indulged into ten years (1996-2006) of insurgency, affected the entire communities of the country that created a sense of insecurity in the mind of people, especially poor, marginalized [including youth and women]. It created widespread poverty, youth unemployment, injustice, inequalities and discrimination (cited in Upreti, 2006). As per Shakya (2008), the major consequences of …
There are not enough words to thank all the support received in these two and a half years from my family, friends and especially the ESOMAR Foundation and WIRe who generously gave me the support to study. The last months were quite busy with activities, exams, hard work and the presentation of our final project …
At Be Forward, Africa is our passion. We want to share our passion by bringing to life research and stories from across the continent. A mental health crisis in Kenya Africa is facing a mental health crisis. Over the past year, mental health stories have hit the mainstream media headlines, especially in Kenya, the focus …
Since the beginning of November 2018 and the start of the Yellow Vest protests, France has experienced a three-fold unprecedented social movement. This mobilisation took place outside any existing organisational framework (i.e. trade unions, political parties or associations). It was also unprecedented in its longevity, as national demonstrations have been held on a weekly basis since Saturday 17th …
“Around the world, children are showing us their strength and leadership advocating for a more sustainable world for all. Let’s build on advances and re-commit to putting children first. For every child, every right.” UN Secretary-General António Guterres This year’s celebration marks the anniversary of the United Nations’ adoption of the Convention on the Rights …
Blog post from Innocent Rwamba Nyaga who is following the MS in market research at the University of Nairobi, Kenya. Innocent is the recipient of the ESOMAR Foundation / MSRA Scholarship sponsored by WIRe and Unilever. As I’d mentioned in an article I’d written earlier this year, I was in the process of getting a definite …
For our 4th Webinar of 2019 in the series: Advanced Research Techniques, we bring you some really new thinking: using the imagination of your audience to get them to really understand what you want to achieve and be inspired to help you. Leigh Caldwell has long been at the forefront of research thinking – he was applying …
