The Better Results Programme is a cross-sector activity where we apply market research methodologies and expertise to the non-profit sector’s work.

Our Better results Programme is an innovative cross-sector activity where we explore ways to apply market research methodologies and expertise to the non-profit sector’s work to help them improve their performance through better measurement.

NGOs are facing increasing pressure from donors to better measure results and show the effectiveness and the real impact of their work. More effective ways of measuring results is necessary to help non-profit organisations and funding entities to better plan their projects, improve progress, increase impact and enhance learning.

The ESOMAR Foundation functions as a facilitator. We identify organisations and match their needs with the appropriate resources and competencies within our industry. Our goal is to help all non-profit organisations as well as other stakeholders to use the market research industry’s expertise to make their work more effective.

We work with a Panel of Experts who assess, select and evaluate each project. ESOMAR Foundation coordinates and administers projects and oversees the implementation. Types of projects can differ widely depending on the issue and the type of applicant organisation.

How can you support us?

We are open to receive applications at all times. Organisations are asked to submit a concept note that will be reviewed by our team and our panel of experts.
If you are an NGO who is interested in applying or a market researcher who would like to get involved, please contact us at

Partners & Sponsors

For some of our Better Results initiatives we work with partners and sponsors. Partners are usually companies with an interest in providing their expertise and support. Partners support our activities financially, get involved in projects, participate as a trainer to help NGOs gain skills and expertise. 

We are always on the lookout for partners and sponsors. If you are an organization looking to understand more on how you can support us, please find more information here or contact:


The latest projects in the Better Results Program.


Phyllis Macfarlane

ESOMAR Foundation run a session at ESOMAR Congress 2017

  A review by Phyllis Macfarlane The session titled ‘Making the World a Better Place’ aimed at debating some ways forward to help tackle societal issues.     “This is the people’s agenda, a plan of action for ending poverty in all its dimensions, irreversibly, everywhere, and leaving no one… Read more

Look beyond numbers: we need to know why change happens

Sonia Whitehead, Head of Research Programmes at BBC Media Action gave an insightful presentation at an ESOMAR Foundation session recently held in Amsterdam during the ESOMAR Congress. The session aimed at debating some ways forward to help tackle societal issues. Working in the development sector I am aware that, particularly… Read more

Join the ‘Research for Good’ Competition

Give a chance to the most inspiring example of research for social good in action to be of help to NGOs, their causes and the world! Submit by 16 December 2017!     Do you do Social research? Does your research contribute to understanding the human condition to better the… Read more

Sex trafficking, poverty, street children, child marriage…research can help finding solutions

 My Choices Foundation, BBC Media Action, StreetInvest, Save the Children and Surgo Foundation have worked hard together with the market research industry in looking at the insights that help finding the most appropriate solutions to these societal problems affecting millions of people around the world! On 12 September these organisations… Read more

ESOMAR Foundation highlights how the right insight can disrupt sex slavery and calls for support!

Meena’s story is what we want to tell you about. It’s one of the many stories about sex trade in India. We hope by reading about Meena and her ordeal you will help this cause. Why is the ESOMAR Foundation so keen on this story? Well, you probably do not… Read more

Making the World a Better Place

A not-to-be-missed session organised by the ESOMAR Foundation (Part 2)       How engaging and fundamental this can be! We have recently written about the special session that the ESOMAR Foundation will hold on 12 September at the ESOMAR 70th Anniversary Annual Congress. While ESOMAR celebrates its anniversary, the Foundation… Read more

How Market Research can help the world ‘Leave no one behind’

A not-to-be-missed session organised by the ESOMAR Foundation (Part 1)       On 12 September, the ESOMAR Foundation will participate with a full session on ‘Making the World a Better Place’ at the ESOMAR Congress 2017 in Amsterdam. Over 1,000 insight, research and data experts from all over the world… Read more

Measuring the nature and scale of violence against women in the EU

What is violence against women and why does it matter? Violence against women (VAW) is one of the most systematic and widespread human rights violations across the world. The United Nations defines violence against women as; “any act of gender-based violence that results in, or is likely to result in,… Read more

Shedding Light on the Digital Grey Areas of Teen Dating Violence: Co-Creation Research

Overview In 2007  the Family Violence Prevention Fund partnered with the Ad Council and R/GA to create a campaign to prevent teen dating violence both now and as teens mature and enter adulthood.  Our initial research found that teen dating had gone digital and teen dating abuse online had followed.… Read more

A Less Charitable Cashless Society? – Tapping Into New ‘Tap To Give’ Technology

  The shift from a cash-carrying to cash-less society in the UK has been incredibly rapid, with the effects of the shift to contactless increasing in the past year – there are now over 100 million contactless cards in issue in the UK and over 350 million contactless transactions were made in December… Read more