The Better Results Programme is a cross-sector activity where we apply market research methodologies and expertise to the non-profit sector’s work.

Our Better results Programme is an innovative cross-sector activity where we explore ways to apply market research methodologies and expertise to the non-profit sector’s work to help them improve their performance through better measurement.

NGOs are facing increasing pressure from donors to better measure results and show the effectiveness and the real impact of their work. More effective ways of measuring results is necessary to help non-profit organisations and funding entities to better plan their projects, improve progress, increase impact and enhance learning.

The ESOMAR Foundation functions as a facilitator. We identify organisations and match their needs with the appropriate resources and competencies within our industry. Our goal is to help all non-profit organisations as well as other stakeholders to use the market research industry’s expertise to make their work more effective.

We work with a Panel of Experts who assess, select and evaluate each project. ESOMAR Foundation coordinates and administers projects and oversees the implementation. Types of projects can differ widely depending on the issue and the type of applicant organisation.

How can you support us?

We are open to receive applications at all times. Organisations are asked to submit a concept note that will be reviewed by our team and our panel of experts.
If you are an NGO who is interested in applying or a market researcher who would like to get involved, please contact us at info@esomarfoundation.org

Partners & Sponsors

For some of our Better Results initiatives we work with partners and sponsors. Partners are usually companies with an interest in providing their expertise and support. Partners support our activities financially, get involved in projects, participate as a trainer to help NGOs gain skills and expertise. 

We are always on the lookout for partners and sponsors. If you are an organization looking to understand more on how you can support us, please find more information here or contact: info@esomarfoundation.org

 

The latest projects in the Better Results Program.

 

Research can help us understand the human condition

Can it go further, and help us to better it? We look at an advertising campaign run by the ESOMAR Foundation using research insight to improve people’s lives. Armed with a generous gift of online banner advertising space from AOL’s own Foundation Oath for Good, here is what happened. Three… Read more

I am one in a million

How Street Invest  and Big Sofa created a remarkable video : ‘I am One in a Million’ from qualitative research findings – with the objective of changing the public perception of Street Children – to humanise them. Street children’s stories: “I am one in a million”     Street children are young people who… Read more

Transforming LGBT Opponents into Allies

How Research Guided Program Strategy and the Behavior and Attitudinal Shift that Resulted from It   In 2015 the only LGBT non-profit organization in Cambodia, Rainbow Community Kampuchea (RoCK), commissioned Kantar TNS Cambodia to conduct a large-scope baseline study to objectively verify and understand the situation of the LGBT population… Read more

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. There are 22.5 million refugees in the world. And the largest group, 5 million, are refugees from Syria. At the same time, refugees have negative connotations, with the European public’s propensity to help being on shaky ground.… Read more

Phyllis Macfarlane

ESOMAR Foundation run a session at ESOMAR Congress 2017

  A review by Phyllis Macfarlane The session titled ‘Making the World a Better Place’ aimed at debating some ways forward to help tackle societal issues.     “This is the people’s agenda, a plan of action for ending poverty in all its dimensions, irreversibly, everywhere, and leaving no one… Read more

Look beyond numbers: we need to know why change happens

Sonia Whitehead, Head of Research Programmes at BBC Media Action gave an insightful presentation at an ESOMAR Foundation session recently held in Amsterdam during the ESOMAR Congress. The session aimed at debating some ways forward to help tackle societal issues. Working in the development sector I am aware that, particularly… Read more

Join the ‘Research for Good’ Competition

Give a chance to the most inspiring example of research for social good in action to be of help to NGOs, their causes and the world! Submit by 16 December 2017!     Do you do Social research? Does your research contribute to understanding the human condition to better the… Read more

Sex trafficking, poverty, street children, child marriage…research can help finding solutions

 My Choices Foundation, BBC Media Action, StreetInvest, Save the Children and Surgo Foundation have worked hard together with the market research industry in looking at the insights that help finding the most appropriate solutions to these societal problems affecting millions of people around the world! On 12 September these organisations… Read more

ESOMAR Foundation highlights how the right insight can disrupt sex slavery and calls for support!

Meena’s story is what we want to tell you about. It’s one of the many stories about sex trade in India. We hope by reading about Meena and her ordeal you will help this cause. Why is the ESOMAR Foundation so keen on this story? Well, you probably do not… Read more

Making the World a Better Place

A not-to-be-missed session organised by the ESOMAR Foundation (Part 2)       How engaging and fundamental this can be! We have recently written about the special session that the ESOMAR Foundation will hold on 12 September at the ESOMAR 70th Anniversary Annual Congress. While ESOMAR celebrates its anniversary, the Foundation… Read more