Better Results Programme

Is a cross-sector activity where we apply market research methodologies and expertise to the non-profit sector’s work.

Our Better results Programme is an innovative cross-sector activity where we explore ways to apply market research methodologies and expertise to the non-profit sector’s work to help them improve their performance through better measurement.

NGOs are facing increasing pressure from donors to better measure results and show the effectiveness and the real impact of their work. More effective ways of measuring results is necessary to help non-profit organisations and funding entities to better plan their projects, improve progress, increase impact and enhance learning.

The ESOMAR Foundation functions as a facilitator. We identify organisations and match their needs with the appropriate resources and competencies within our industry. Our goal is to help all non-profit organisations as well as other stakeholders to use the market research industry’s expertise to make their work more effective.

We work with a Panel of Experts who assess, select and evaluate each project. ESOMAR Foundation coordinates and administers projects and oversees the implementation. Types of projects can differ widely depending on the issue and the type of applicant organisation.

How can you support us?

We are open to receive applications at all times. Organisations are asked to submit a concept note that will be reviewed by our team and our panel of experts.
If you are an NGO who is interested in applying or a market researcher who would like to get involved, please contact us at info@esomarfoundation.org

Partners & Sponsors

For some of our Better Results initiatives we work with partners and sponsors. Partners are usually companies with an interest in providing their expertise and support. Partners support our activities financially, get involved in projects, participate as a trainer to help NGOs gain skills and expertise. 

We are always on the lookout for partners and sponsors. If you are an organization looking to understand more on how you can support us, please find more information here or contact: info@esomarfoundation.org

 

The latest projects in the Better Results Program.

 

Driving earlier diagnosis and care for Alzheimer’s disease

Identifying pathways to change behavior in the U.S. healthcare system 5.8 million Americans are living with Alzheimer’s disease.  By 2050, this number is projected to rise to nearly 14 million.  It’s currently the 6th leading cause of death in the U.S. and kills more people than breast cancer and prostate cancer combined.… Read more

Research Got Talent Award Competition To Help Address Social Issues – Launches in Australia

The Association of Market and Social Research Organisations (AMSRO) and the global ESOMAR Foundation announced this week an exciting new joint project, the Research Got Talent award competition, focused on encouraging young professionals to use research to address prominent social issues. AMSRO and ESOMAR’s aim is to recognise young researchers… Read more

The science of imagination: how System 3 offers a new way for NGOs to change minds and raise money

I’d like you to start this article by imagining a different world. Imagine the planet, and the society, you’d like to be living in – is it different to the one we inhabit right now? How does it make you feel to picture that new world? What your mind is… Read more

The science of imagination: 3 steps to follow

In the previous article, I discussed how the imagination of your supporters – also called the “System 3” part of their brain – is the key to changing minds and changing behaviour. If you understand how people perceive the world they live in – which may or may not correspond to… Read more

Successes of Non Profit Organization to Strengthening the Poor and Marginalized Access to Security Services in Nepal

Nepal indulged into ten years (1996-2006) of insurgency, affected the entire communities of the country that created a sense of insecurity in the mind of people, especially poor, marginalized [including youth and women]. It created widespread poverty, youth unemployment, injustice, inequalities and discrimination (cited in Upreti, 2006). As per Shakya… Read more

Why Don’t We Talk About This? Why Kenya needs to start talking about mental health

At Be Forward, Africa is our passion. We want to share our passion by bringing to life research and stories from across the continent. A mental health crisis in Kenya Africa is facing a mental health crisis. Over the past year, mental health stories have hit the mainstream media headlines,… Read more

Big Data Big Debate: How to handle 5 million plus verbatims in just 2 weeks?

Since the beginning of November 2018 and the start of the Yellow Vest protests, France has experienced a three-fold unprecedented social movement. This mobilisation took place outside any existing organisational framework (i.e. trade unions, political parties or associations). It was also unprecedented in its longevity, as national demonstrations have been held on a… Read more

“For every child, every right” – 20 November – Today we celebrate World Children’s Day!

“Around the world, children are showing us their strength and leadership advocating for a more sustainable world for all. Let’s build on advances and re-commit to putting children first. For every child, every right.” UN Secretary-General António Guterres This year’s celebration marks the anniversary of the United Nations’ adoption of… Read more

Financial Segmentation in Brazil´s base of the pyramid

Plano CDE is a Brazilian social impact business (B Corp) established in 2009 by a group of economists and anthropologists with extensive knowledge in research, consultancy of social projects and public policies for the base of the pyramid. The Organization has the goal of helping to map and understand the… Read more

Safe Village Programs – Preventing Child Trafficking in Rural India

My Choices Foundation is a Hyderabad-based NGO dedicated to ending violence, abuse, and exploitation of women and girls in India. They address two prevalent forms of gender-based violence – domestic violence and child trafficking – through Operation PeaceMaker and Operation Red Alert. Operation PeaceMaker works in Telangana through thousands of… Read more

Announcement: The Research Got Talent Initiative Goes Global!

At this year’s ESOMAR Congress in Edinburgh, ESOMAR and the ESOMAR Foundation launched an exciting new project focused on engaging youth to address prominent social issues using research. The Research Got Talent Initiative was pioneered by the Associations in India and Hong Kong and saw great success in connecting a… Read more

BREAKING THE CYCLE – Increasing uptake of HIV testing, prevention and treatment among young men in South Africa

In South Africa, adolescent girls and young women make up around 2/3rds of new HIV infections yet men account for slightly more than half of AIDS deaths.  Whilst women are infected at a greater rate, the AIDS deaths do not follow the same linear pattern which suggests men often find… Read more

Identifying nudges for the growth of women in Rajasthan, India

The story of an enigmatic woman across a state border In July 2018, we set out across to the state of Rajasthan, miles away from Mumbai, the concrete jungle. After a three-hour road journey from the main city, we reached Bhap, a little-known village in Western Rajasthan.  It is home… Read more

Government Policies for the Disabled vs. the Ground Reality

The Equals, unlike other NGOs, is an organization which focuses on advocacy issues related to people with disabilities. They function as a facilitator between the government and people with disabilities by making them aware about the policies while understanding the challenges faced in their day to day lives to help… Read more

Cracking the Gender Code. A 20-year longitudinal study in 6 months

Why are there so few women in computing? Jobs are plentiful – demand exceeds supply – and they pay well. Simple, right? Girls don’t like computers. But that’s rubbish. At primary school age, girls and boys have similar interest levels. It’s at secondary school that their interest declines relative to… Read more

Successful parenting – Harnessing aspirations to save lives in rural India

India, one of the world’s fastest-growing economies, still loses 300,000 young lives each year to pneumonia and diarrhea, diseases that we have the tools to prevent. If practiced together, handwashing with soap at key occasions (HWWS) and complete immunization, two of the most cost-effective child survival interventions, could significantly reduce… Read more

Driving Change in Behaviour Management

The Story of Ensuring Equitable Outcomes from Underprivileged Students It was Monsoon of 2018 when I traveled to the city of Bangalore, India under the Market Research Society of India’s The Community Program (TCP), an initiative designed to give back to the community by offering world-class research and insights to… Read more

ESOMAR Foundation Making a Difference Competition 2019 Winners announced!

We are excited to announce the winners of the second edition of our “Making a Difference” Competition. We have received a large number of entries – all of which of great value for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits.  We had… Read more

The True Added Value of Data Philanthropy

This article is an extract of the “Global Market Research 2018 – An ESOMAR Industry Report” When talking about market research we usually discuss its commercial applications, such as product testing. Less is known about its contribution to the common good, even though development is a multi-billion sector. We ask… Read more

UN SDG Global Festival of Action – 1500 people determined to change the world – what could be better?!!

A review by Phyllis Macfarlane, ESOMAR Foundation Board Member At the beginning of May I had the unprecedented pleasure of attending the UN SDG (Sustainable Development Goals) Festival of Action, which has been held annually in Bonn, Germany, since the SDG’s were launched in 2015. I just can’t tell you… Read more

Calling on SDG Advocacy change makers

Paragons Partnerships member, UN SDG Action Campaign is running the 2nd edition of the UN Sustainable Development Goals Awards. The United Nations SDG Action Campaign is a special initiative of the UN Secretary-General administered by the UN Development Programme (UNDP) and mandated to support the UN system-wide and the Member States on advocacy… Read more

Breaking the Silence: Uncovering the Truth about Gender-Based Violence in Mongolia

Violence against women is a global problem that crosses cultural, geographic, religious, social and economic lines. It is one of the most prevalent forms of human rights violations, and it deprives women of their right to live fulfilling social, economic and political lives. Violence against women causes a myriad of… Read more

Concepts of democracy in rural Kenya

The 4th and last webinar of the “What different Qualitative Approaches can be used to achieve various objectives?” series brought some insights into a very delicate and political topic – corruption in voting behavior in Kenya.  Emanuel, Astrid and Barbara shared their current experience around a qualitative research in progress on voter… Read more

Paragon Partnerships wins the MRS President’s Medal!

14 December 2018 – Paragon Partnerships, supported by ESOMAR Foundation, won the MRS President’s Medal which is awarded annually to an organisation that has conducted extraordinary research but who might not be recognised through the usual channels. On choosing the winner, Jan Gooding, President of MRS, said: “I was immensely… Read more

ESOMAR Foundation’s work with Paragon

One of the most important relationships we have as ESOMAR Foundation is with Paragon, another Market Research Industry initiative, which is trying to make the world a better place. EF is a member of Paragon – you can find the list of members on the Paragon website: http://www.paragonpartnerships.com/   What exactly… Read more

Making a Difference Competition: Empowering Digital Storytelling for Good

Winner of the Best international NFP case study of our Making a Difference Competition. This project was carried out by Kantar Millward Brown Singapore on behalf of Our Better World / Singapore International Foundation “This simple and impactful case study is set for making a tremendous difference across all NFPs globally” Six… Read more

Making a Difference Competition: Reducing Child Mortality – A provider, a mother and a powder

Winner of the Most innovative NFP case study of our Making a Difference Competition. This project was carried out by Surgo Foundation in partnership with the Bill & Melinda Gates Foundation and the Clinton Health Access Initiative “Huge potential impact in India and internationally where diarrhea kills large numbers. This… Read more

Making a Difference Competition: Menstrual Hygiene Management Study in DRC

Winner of the Best local/domestic NFP case study of our Making a Difference Competition. This project was carried out by Forcier Consulting on behalf of Catholic Relief Services D.R. Congo.   “This very important piece of research is something that could make a real difference to half the population.” Every… Read more

Giving the World’s Children a Voice: A UNICEF case study

The need was to bring children’s needs to the world’s attention by letting children speak for themselves. Every year on the 20th of November, UNICEF celebrates the adoption of the Convention on the Rights of the Child through World’s Children Day. This is a very special day for UNICEF when… Read more

Girl-Friendly Toilets

Qualitative Insights to the Benefit of Female Students in Public Secondary Schools   Kankali Secondary School (KSS) in Naikap, Nepal, is high up on the west side of Kathmandu valley in a very poor area. Started in 1982, its young Headmaster, Bishnu Paneru has helped build KSS into a high… Read more

Umbrella of Hope

St. Jude Child-care centres (SJ), established in 2006, provides free accommodation and holistic support for needy families travelling for their children’s cancer treatment to metropolitan hospitals in India. Lumière conducted two research studies for SJ in 2010 and 2011. SJ was on the threshold of expansion and needed to assess… Read more

Changing Global Consumer Habits for a Healthier Planet

Levels of meat supply have risen dramatically over the last decades according to the United Nations Food & Agriculture Organisation1. However, according to Greenpeace, the organization behind this research, the consumption of meat is associated with many negative effects on our climate and environment as well as on our health,… Read more

Public Awareness of HIV Epidemic in Ukraine

Ukraine has the second-largest HIV epidemic in Eastern Europe and Central Asia. In 2016, 240,000 people were living with HIV – 120,000 more than in 2010. Annual new HIV infections in the country have risen from 9,500 in 2010 to 17,000 in 2016, although the infection rate slowed down in 2014 and… Read more

EMPOWERING DIGITAL STORYTELLING FOR GOOD – Our Better World (OBW)

Best international NFP case study EMPOWERING DIGITAL STORYTELLING FOR GOOD “This simple and impactful case study is set for making a tremendous difference across all NFPs globally” THE ISSUE Our Better World (OBW), the digital storytelling initiative of the Singapore International Foundation,  needed to better understand the national psyche and… Read more

REDUCING CHILD MORTALITY – A PROVIDER, A MOTHER, AND A POWDER – Surgo Foundation

Most innovative NFP case study REDUCING CHILD MORTALITY – A PROVIDER, A MOTHER, AND A POWDER “Huge potential impact in India and internationally where diarrhea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research” THE ISSUE Diarrhea is the second leading cause of… Read more

MENSTRUAL HYGIENE MANAGEMENT STUDY IN DRC – Catholic Relief Services

Best local/domestic NFP case study MENSTRUAL HYGIENE MANAGEMENT STUDY IN DRC “This very important piece of research is something that could make a real difference to half the population.” THE ISSUE Catholic Relief Services (CRS) needed to determine whether menstrual management practices have an impact on school absenteeism for girls… Read more