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Nicolin hopes to find employment!

The end of the year is fast-approaching and I am not looking forward to searching for new hobbies to keep me occupied. I doubt I will be visiting my family this Christmas due to the fact that I have not found employment as yet. However, I have to remain positive for the sake of sanity.

The exam season ended on the 24th of November, just the day before the 25th being my birthday! A great way to end the exams. I also presented to Colgate-Palmolive on the 27th of November with Patience, Ridwanaah and Farzaana (the girls who attended the SAMRA conference with me).

The presentation was based on an assignment we wrote on ways to improve the sales of the Colgate toothpaste in informal stores around South Africa. Hopefully the company will consider recruiting us after listening to our creative ideas. We can only pray!

The scholarship awarded to Nicolin was sponsored by SSI and in collaboration with SAMRA.

Marketing research; Baptism by fire

This is the first blog from Innocent Rwamba Nyaga who is following the MS in market research at the University of Nairobi, Kenya. Innocent is the recipient of the ESOMAR Foundation / MSRA Scholarship sponsored by WIRe and Unilever

The phrase ‘baptism by fire’ was first coined by John the Baptist in the Bible in The New Testament and was mainly mentioned in regard to peoples’ ability to be cleansed and consecrated spiritually. Its application now originates from Europe describing an employee that is learning something the hard way, like being immersed in their field of employment. Baptism by fire also has its roots in battle terminology, describing a soldier’s first time in battle.

This is true for my interaction with the subject of Market Research as an actual field of work or study and this was initiated (literally) by a guest lecture in the university by Phyllis Macfarlane. I hadn’t attended a class by then so she was my opening to the subject and what it entails in the real world. I left that two day seminar a believer. Like most people in Kenya, Market Research is not known very well as it has not been an avenue to get employment. You see, when we go to university, we choose fields that will enable students get a job at the end of it all because that is the societal pressure we face. The idea of using one’s talent as a way of making a living is a concept that has just penetrated the country and more so Africa as a whole. This is because we have been brought up to uphold tradition and to always obey our elders (in this case parents/guardians) as they know what’s best of us.

It’s a very interesting subject for me as I am very passionate about people in general, what makes them tick and being able to put myself on their lever to better understand them. This degree will further this ability and together with training, I’ll be well integrated in the industry. Honestly, I find myself looking forward to being done with this part of schooling and getting my hands dirty, so to speak.

I have had a couple of months’ worth of classes now and truthfully my best class so far is on Marketing Ethics and Governance taught by one Dr. Joseph Owino, every Monday evening, worth every penny this lecture. What’s interesting is his ability to let his students think critically by providing real life situations/scenarios by way of case studies and asking pertinent questions that make us think because the aspect of ethics is not always a given for all. One may choose to be ethical or not in every aspect of life. The other subjects are interesting too thing is I need to invest more time in doing more out of class research so as to reach a suitable level of understanding.

Dr. Joseph Owino

This Scholarship really is special because women in general and especially in Africa face a lot of challenges specifically when it comes to advancing themselves so as to reach that level of self-actualisation that Maslow’s theory/hierarchy of needs talks about. Besides these challenges women are strong willed, future oriented and can survive any environment. To ESOMAR Foundation, WIRe, MSRA and Unilever, I’m forever indebted to you. I will endeavour to be a good example to those who come behind me and I shall take full advantage of this opportunity.

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

   

Believe in yourself, be confident and don’t be afraid to take chances

This is the third blog from Nutsa Kvitashvili who is following the BA Program of Sociology at Caucasus School of Humanities and Social Sciences. Nutsa is the recipient of the ESOMAR Foundation Scholarship sponsored by Inizio.

 

 

It’s been a while since my last blog so I’m going to tell you a little bit about my summer vacation and my studies. I’ve enjoyed my summer vacation a lot. I was in Batumi it’s the second largest city of Georgia and it is located on the coast of the Black Sea in the counrty’s southwest. Batumi is a place which I really enjoy visiting with my friends because of its beautiful walking areas, long boulevards and old 19th century buildings which gives you the feeling that you are in Europe. It was a blast.

Summer has ended and I’m about to start my 4th and last year at Caucasus University. Thinking about my last year of studies makes me sad and excited at the same time. Sad because studying at university is one of the most interesting, thrilling and inspiring experience in life. After spending four years studying, adapting to life after university can be pretty difficult. But at the same time I’m beyond excited because after graduating from university you will start a new journey, a new chapter in life. This is the time in your life when you can reach new heights, the time when everyone has a lot of opportunities but a lot of people miss that chance because they’re afraid to go after them. The important thing is to believe in yourself, be confident and don’t be afraid to take chances.

This year my studies are starting a little bit late because Caucasus University is moving into a new building and all the students are excited about this change because the architecture of the building is very beautiful and has a historical atmosphere.

 

In this semester I’m going to study a bunch of interesting subjects such as sociology of arts, sociology of religion, visual sociology, sociology of education, etc. I’m very excited about the new semester, new building and new subjects which I’m sure are going to be intriguing and fascinating.

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

    

From baby prawn to adult prawn

This is the fifth blog-post from Esther Tot who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia.

It’s kind of weird but wait until I’ll explain why there’s a baby prawn and an adult prawn! Yes, this is how I see myself! In Year1 I was a baby prawn, which just entered the university. Our lecturers like to call us Year1 students “Baby Prawn” because we are the youngest ones in school and we, baby prawns, are trying to adapt and learn from the adult prawns (Year 2, 3, 4 students). We have to learn and observe from them because when we enter the university it’s as if we are born into a new world or new place.

BUT_ BIG BUT (got this way of saying from my marketing lecturer which everyone love to use), so BIG BUT is that in November I will enter Year2 and I am so excited because I have passed all the exams of Year1. To be honest if people ask me whether it was easy, I would say not too easy and not too hard but it required so much self-discipline as I had talked about in my previous blog about Self-Discipline. What I mean by self-discipline is that we need to commit to having less sleep and more study time because there are loads of assignments that need to be completed and submitted. We have to be committed to school and assignments.

So now I am becoming an adult prawn as I am entering Year2! I don’t know what’s coming next but I guess it might be more fun than Year1 because there will be more and more assignments. But I am ready for it!!!

I can’t wait to finish my university and get a degree so I can have a good job with a high salary, which makes my life worth. It’s not easy but I believe one day I can become a Prawn Boss. There’s still a long way to go…. 2 more years till I reach Year4!

So my message to all the baby prawns is that it’s ok to have a lot of assignments and presentations because it will pay off when you will become an adult prawn. You will gain a lot of experience from your baby prawn year so work hard and if you fail don’t lose hope and please keep trying harder and harder each time you fail even though sometimes it seems that you have reached your limit. But don’t limit your education just keep letting it grow.

I would like to say thank you again to the ESOMAR Foundation for providing me with the special opportunity of having a better education and as well as achieving my dream as a poor kid to become a knowledgeable person.

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

 

Learning New Things….

This is the third blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala. Paola tells us about her studies and her social life. 

 

 

During the last months I started a Human Resources course in which we had to investigate the work climate of some companies in the country and we found that most of them have communication problems and that employees need to have access to all relevant information required to perform their duties, in any job employees must be motivated and they need training programs to constantly upgrade their existing skills. We learned about the term “human capital management” (or HCM) which represents the entire range of practices and processes for managing people in an organization and the drivers they should implement to develop employee engagement.

The key objective of every organization should be to train its employees so that they become efficient resources later on.

Also we received a Marketing Management course in which we learned how to increase sales, strategies to stand out in today’s world, how we can have a quality offering that meets customer needs, understand the market in which we compete, how to build a strong brand. I really enjoyed this class because we had the opportunity to analyze real cases of failure and success, like Blockbuster, Open English, Kodak, Netflix and last but not least McDonald´s. We even saw the movie “The Founder”, the story of Ray Kroc a salesman who turned the idea of two brothers into the biggest restaurant business in the world.

The first McDonald´s franchise in Des Plaines, Illinois (kept as a museum)

In my personal life everything is good, I’m trying to be focused in my studies, I have new friends from many parts of the country; most of them come to classes from far away places because unfortunately there aren’t good opportunities of study in rural areas.

The Campus. Universidad Rafael Landívar

In my free time I like to spend time with my nephews, I want them to be proud of me and believe in their dreams as I do, and keep fighting for what they want to achieve in life. Hopefully one day they will know about this opportunity and take it as an inspiration to become better students and professionals.

One of my favorite photos, me and my nephew Matias

How you can support Paola

If you wish to support Paola and be the donor of this scholarship, we would be happy to connect and provide you more information. Please contact: info@esomarfoundation.org

How you can support in your country

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org 

 

 

Women’s month is every month!

This is the 14th blogpost from Nicolin Mamuya, the first ESOMAR Foundation scholarship in South Africa. The month of August is women’s month in South Africa!

 

 

This is the month where we celebrate all women as well as show gratitude to the four brave heroines (Lilian Ngoyi, Rahima Moosa, Sophie Williams and Helen Joseph) who marched to the Union Building to fight for the equality between genders.

Of course in my life, women’s month is every month! I strive to surround myself with friends who do not seek to compete with other females, but rather understand the significance of encouraging and empowering each other. I believe my obsession with women is due to being raised by a single mother.

My mother always emphasised about female power, which stuck in my head particularly because, I did not have a male figure in my life.
I believe females are slowly stretching out of the box that society has built around us. However, compared to the rest of the world, female leadership may still be considered taboo in Africa, with many males open to expressing their opposition. Therefore, I give credit to African female leaders such as the late Miriam Makeba, a late singer and female activist, Ellen Sirleaf, Africa’s first female president and Wangari Maathai, an environmental activist. Let them, along with other heroines, inspire bravery in many of us females.

Miriam Makeba
Eilen Sirleaf
Wangari Maathai

The scholarship awarded to Nicolin was sponsored by SSI and in collaboration with SAMRA.

 

Freshman Year, as a graduation party organizer!!!

This is the fourth blog-post from Esther Tot who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia.

 

 

Wohooo!!!!!! It’s the end of marketing class! Loads of assignments and self-discipline are over. At the same time there is also a year4 graduation party so our last and final assignment of the marketing class was to organize a party which is for all IBBA-er and especially for year4 students who are likely to graduate at the end of this year.

As an IBBA year1 or freshman year or as my marketing lecturer likes to call us the “baby prawn”, because we are the youngest among all the other classes at university, on August 12th, 2017 all year1 held the task of organising one big event as we called it “IBBA Gala”. We divided into teams: the morning team planned and organized the activities of the event and we, the afternoon class, were tasked with contacting and finding sponsors for our event and we finally did a very good job! Our lecturer was proud of us as year1 students.

The activities and program had some fun features: female students in year1 had to dress like a man and male students had to dress as a girls and there were also some fashion shows as guy dressed as girl and girls dress as guy, as well as singing, and teachers and student awards.

I am at the back!!! With the L hand style!

As for me being in year1 and holding this kind of big event is something I will be proud of myself for the next few years because it is a real learning experience and I felt I was in a real world as a business woman and marketer.

I have successfully contacted the sponsor from Hot&Cold Café and my class successfully contacted BreadTalk, Major Cineplex, BOPEA, CAM Paint, and Domino’s Pizza (you can see the company’s logo on our backdrop).

This was the hardest year because it was my first year at university and next year I believe it will be better than this because I will learn to adapt to the university life from this year experience.

Some of my friends from morning and afternoon class and our Marketing Lecturer Ms. Sopornetra

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

The final stretch is almost there for Nicolin’s studies!

The school break is reaching its end and I must admit that I am a bit afraid of returning to school. However, this is the final stretch and I am ready for the victory!

I have recently found myself getting closer to God and enjoying the company of people who share the same love I have for him. I grew up in a Catholic church, which means all I know is Catholic. However, recently I have started attending my friend’s church. I really enjoy their messages as well as the songs they sing. I have had many say I seem confused because, I immerse myself into different religious cultures. It is almost as though there is no sense of direction or stability in how I choose to praise God. I say it does not have to make sense. It is about my relationship with him and nothing else.

The scholarship awarded to Nicolin was sponsored by SSI and in collaboration with SAMRA.

 

         

ESOMAR Foundation, WIRe, Unilever Fund MSRA Kenyan Scholarship

Scholarship goal reached for Innocent Rwamba Nyaga in Kenya to pursue MS in market research at the University of Nairobi

19 July 2017 – Amsterdam, NLThe ESOMAR Foundation, a charitable organization representing the market research industry, in cooperation with global non-profit Women in Research (WIRe) and Unilever, recently funded the Marketing and Social Research Association’s (MSRA) Kenyan Scholarship initiative. The scholarship has been assigned to recipient Innocent Rwamba Nyaga, who will be pursuing a Master of Science in Marketing, with a focus on Market Research, at the University of Nairobi, School of Business.

Providing the opportunity for Innocent to pursue her studies in the market research field, and support the future of our industry makes us proud here at The ESOMAR Foundation.” says
Gunilla Broadbent, President, ESOMAR Foundation, “We are grateful for the generous support of WIRe and Unilever, two organizations who are just as committed as we are to investing in future talent in the market research industry!”

This year’s MSRA scholarship recipient student, Innocent Rwamba Nyaga, is a Kenyan native from a disadvantaged socio-economic background. Through the scholarship, Innocent will have the opportunity to pursue an advanced degree and, in the future, a career in market research. Through funding the education of women like Ms Nyaga, the organizations involved help to advance the voice of women in the market research industry as well as the voice of African women in the practice.

The ESOMAR Foundation’s support for women in Kenya, and research as a whole, provides a strong basis for the industry to continue to develop from the principles of sound education and professionalism.” says Althea McCourt, Chair, MSRA, “This is an important milestone.”

Women in Research (WIRe) raised the funding for the scholarship through outreach to their global community, and supported by a matching donation from Unilever. WIRe is the leading non-profit organization dedicated to the advancement of women in the market research industry, providing career development and educational opportunities for women while supporting gender diversity initiatives. Unilever, a global consumer goods company with a strong focus on charitable initiatives—especially in emerging markets—matched the WIRe community’s contribution dollar for dollar to the scholarship fund.

“Supporting the ESOMAR Foundation and this scholarship initiative perfectly aligns with WIRe’s global goals and organizational initiatives,” says Kristin Luck, founder of Women in Research, “We look for opportunities to arm women in the market research and insights industry with the tools they need to develop professionally and support education, entrepreneurship and other career development goals. We are thrilled that our community stepped forward to support this important initiative, and we offer our congratulations to Innocent as she works toward her goal of a career in marketing research.”

Based on the success of the MSRA Kenyan Scholarship program, ESOMAR Foundation and WIRe plan to continue to collaborate in 2017 to fund additional scholarship initiatives in emerging or disadvantaged markets.

 

About ESOMAR Foundation

ESOMAR Foundation is a charitable Foundation representing the Market, Social and Opinion Research industry. Our industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of market, social and opinion research. http://www.esomarfoundation.org

About Women in Research

Women in Research (WIRe) is the leading non-profit organization dedicated to the advancement of women in the market research industry, supporting educational programming and networking events across five continents. WIRe programming also facilitates leadership, entrepreneurship, mentoring and other career development goals. WIRe’s mission is to advance the contributions and voice of women in research, both for themselves and the greater good of the market research industry. www.womeninresearch.org

About the Marketing and Social Research Association

The Marketing and Social Research Association (MSRA) was established in 1998 and is Kenya’s professional association for individuals involved in compiling or using marketing and social research. It aims to create a forum for research practitioners within which members can maintain a spirit of cooperation, support and mutual goodwill. http://msra.or.ke

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Media Contact: Michelle Andre, michelle@womeninresearch.org, 415-577-8634

 

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

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Never give-up ! In spite of dreadful and unforgettable memories

This is the third blog-post from Esther Tot who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia.

A dreadful accident happened to me in 2011! It upsets me so much to talks about this but this is life and we can’t stop it. On August 30th, 2011 my right eye got hit by a knife. It was scary and dreadfully painful! It all happened while I was cooking my own food because my mom was busy working till late that evening. I spend most of my time alone cooking and doing laundry and that time I was just about 14 years old and I was chopping a chicken leg with a small and very sharp knife. The knife broke into half and the broken and sharp piece flew up and poke my eyeball and it dropped back very fast. I thought that the chicken hit my eye but when I tried to wash it with water it didn’t go away, the sight was still blurred and I was so frightened when I looked down on the ground and saw a broken piece of the knife laying there on the floor! At that moment I knew what really hit my eyeball and when I touched the eyeball it felt soft like the balloon running out of air. I was so scared, I didn’t even have a phone.

At that time I lived with the neighbors. When they were going out they always locked the gate. I had to stand there and wait for people to pass. I gave them the key and asked them to unlock the door for me. I ran out to borrow the neighbor’s phone to call my mom. She hurried home and took me to Ogdoung hospital. We didn’t have money, my mom couldn’t even afford the 500 riels to park the bike. It was the saddest moment of our life because I had to do an eye surgery or else I would get blind forever. I could hear my mom crying and begging the doctor to please help me, that I was her only child and we were poor and the doctor said he couldn’t do a free surgery, he could only offer a discount. I cried and the nurse told me not to cry because the tears could hurt the eyeball. I tried hard not to cry but I still cried and in my heart I prayed God to help me and I memorized the memory verse of Jeremiah 29:11-12 “For I know the plans I have for you, plans to prosper you and not to harm you,  plans to give you hope and future. Then you will call on me and come and pray to me, and I will listen to you”. This verse calmed my heart. Later I heard my mom call her boss and the church pastor and a moment later they came and had  a private talk with my mom. Suddenly the doctor called me to the surgery room and did the surgery on my eye.  I could feel all the needle, knife and scissor movements on my eyeball and I kept on praying and memorizing that verse from the Bible. The surgery was successful. They covered my right eye for about one month and I could use only my left eye. Sadly the doctor said that a mistake was made by his training nurse. She forgot to cut out the dead cell and there was still water in my eyeball.

My eye has not been functioning well until now. I have to undergo a 2nd surgery but I don’t have money. I had once asked the doctor how much it would cost to change my lens so I can see clearly again. He said it would be about $5000 dollars which I could never raise but I really want to see normally from both eyes.

Till now no one at school knows that I can see with only one eye and it always hurt when I try to look at something which is too bright or stare at the books or letters too long. My eyeball starts to hurt and I get headache. But I never want to quit my study. No one at school knows I am disabled but I never want to call myself this way. I end up bearing this pain and this pain is what persuaded me to study hard because I want a better job so I can give my mom a better life. I also want to save money to change my lens because I really want to see normally again.

My motto for pain is that, “There are 2 types of pains, the pain that changes you for good and the pain that changes you for bad and it is your choice to choose which pain you want to take.”

At last, I just want to tell everyone who struggles through any types of pain to not giving up and keep on living and changing the world, don’t let the world change your smile but let your smile change the world.

 

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org