A message from John Kearon, President of the ESOMAR Foundation
Researchers are a wonderful lot.
We’re not particularly loud, extrovert or nakedly ambitious.
But we are generally curious, knowledgeable and keen to make a difference.
And a world in turmoil needs inventive solutions from researchers at their best, more than ever.
Which is exactly why the ESOMAR Foundation was set up, to build a better world using the know-how and resources of the Market Research community.
The Foundation is still small and run almost exclusively on a volunteer basis. So to maximise its impact with limited resources, we’ve decided to focus the Foundation on ‘Making a Difference’ to Not-for-Profits. To this end, we’ve created an annual ‘Making a Difference’ programme, culminating each year at the ESOMAR Congress, with a celebration of the ways in which our community of the research willing has helped make the world a better place.
‘Making a Difference’ Competition [Entries by 13 April 2018]
The competition is the centre-piece of the Foundation’s ‘Making a Difference’ programme. It highlights and promotes how the best of research has made a significant difference to Not-For-Profits (NFP). If you think you have a case study that shows how research has really helped a Not-for-Profit, PLEASE, PLEASE, PLEASE enter it to the competition before 13 April. You find all details on how to enter the competition on the ‘Making a Difference’ Annual Competition page on the ESOMAR Foundation website. All submissions will be added to the Foundation’s ‘Making a Difference’ online library and made freely available, to inspire and promote the use of market research in helping to build a better world.
There will be three ‘Making a Difference’ prizes; one for the best international NFP case study, one for the best local/domestic NFP case study and one for the most innovative case study. The winners will be announced at ESOMAR’s Asia Pacific Conference on 15 May. Each of the three winners win a donation for their featured Not-for-Profit and invited to present their work at a special ‘Making a Difference’ session at the 2018 ESOMAR Congress in Berlin on 25 September.
The Jury will also select one of the three winners as 2018’s overall ‘Making a Difference Show Case’ and their work will be the subject of the Foundation’s online advertising campaign, run over the week before and the week of the ESOMAR Congress. The campaign will be devised pro-bono by System1 Agency and publicised on AOL sites with €100,000 worth of free media donated by OATH. Last year’s campaign, ‘Meena’, publicising the inspiring work of Final Mile Research and MyChoices Foundation to reduce sex trafficking in India, was seen by more than 30 million people worldwide.
To help promote the impact of great research on NFPs, the Foundation is looking for speaking opportunities for the three winners, at Not-For-Profit conferences. In addition, ESOMAR have generously offered a ‘Making a Difference’ slot at every one of their conferences. The Foundation will invite presentations from those who submitted a ‘Commended’ case study and are located in the country where the ESOMAR conference is being held.
Raise awareness of the impact of great research on Not-For-Profits
Currently, many Not-For-Profits see research only in terms of population level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through the ever-increasing database and promotion of ‘Making a Difference’ case studies, we can encourage usage of more insightful and inventive research and massively increase the overall impact of market research in building a better world.
My hope for the coming years, is by securing the Foundation’s funding, focussing on helping Not-for-Profits and creating a large ‘community of the research willing’, that together we can build and extend the impact of the Foundation’s tremendous work to date, in building a better world.
So, join the ‘Making a Difference’ Annual Competition, help us celebrate the ways in which our community of the research willing has helped make the world a better place.