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Research Now SSI Establishes Tax-Deductible Fund To Benefit Families of Davao Fire Victims

The ESOMAR Foundation Inaugurates the Giving With €10,000 Donation

Dallas, Texas, (February 15, 2018) – Research Now SSI, the global leader in digital market research data and marketing services, announces that it has established a tax-deductible fund to collect donations for the families of its 37 employees who perished in the Dec. 23, 2017 NCCC Mall fire in Davao, Philippines, where the company had a call center.  The company is pleased also to announce that the ESOMAR Foundation has made the first donation to the fund for €10,000.

The ESOMAR Foundation affiliated with ESOMAR, the global insights community founded 70 years ago to promote the value of market, opinion, and social research and data analytics — has among its stated goals the mission to “help families that face economic hardships as a result of their family member having worked in the field of market, social, and opinion research.”

Gary S. Laben, CEO of Research Now SSI, states, “The concern, strong sense of community and enormous generosity of ESOMAR offers great comfort in what has been a devastating time for the families of those who died and for Research Now SSI. I want to acknowledge the foundation’s having proactively reached out to us in a heartfelt gesture of professional solidarity to see how they could help alleviate suffering in the aftermath of this terrible event.”

John Kearon, President of the ESOMAR Foundation, says, “Together with ESOMAR President Niels Schillewaert and our entire ESOMAR team, we offer our deep condolences to the families affected by this tragedy, as well as to all of Research Now SSI around the world. Each and every member of our organization was eager to show our sympathies and support in a way that would directly benefit the families of those who perished.”

Research Now SSI previously launched a fundraising effort on Go Fund Me, which raised over $119,000 which is being distributed among the Davao families. Research Now established the latest, tax-deductible fund on the Allegro platform, which allows for U.S. tax-deductible 501(c)3 status and issues an annual statement. Laben notes, “We created this fund for our investors, the industry at large, and organizations such as the ESOMAR Foundation in response to their concern for the families and offers of help.” Donations can be made by going to Allegro’s website, https://allegrosolutions.org/ and entering the code Phil-RNSSI-Davao.001.

About Research Now SSI Research Now SSI is the global leader in digital market research data for better insights and business decisions. The company provides world-class research data solutions that enable better results for more than 4,000 market research, consulting, media, healthcare, and corporate clients, and is recognized as the quality, scale, and customer satisfaction leader in the market research industry. For more information, please go to www.researchnow.com and www.surveysampling.com.


Editors, for more information, contact:

Kate Brunkhorst

Research Now SSI




Social Science Research and Field Work in Afghanistan

Many researchers around the world were shocked and appalled when Rafiq Ullah Kakar presented the case study on doing research in Afghanistan below. This article appeared in Research World in September 2012 further increasing the call from the industry to put a mechanism in place that could help the families of researchers facing these kinds of circumstances. In a sense this was the beginning of the ESOMAR Foundation.
Social Science Research and Field Work in Afghanistan
Danger, Courage and Creativity
By Rafiq Ullah Kakar

Afghanistan has faced continuous conflict, occupation and civil war since 1979. The aftermath has deeply affected the socio-political dynamics of the country. In this article we try to understand the meaning and nature of that everyday violence; investigate dangers in field work; highlight real-life examples of courage and creativity in the field, and explore how those can offer hope for a better future in this war-weary country.

Dangers in the Field

The security situation in Afghanistan is unstable and volatile. This causes many problems in the field. Access to participants and protecting researchers have been the main concerns of ORCA, the Opinion Research Center of Afghanistan. Gaining access to reliable and consistent data is difficult, due both to the complexity of the current political situation, and the reality of a mobile, displaced population. Nonetheless, researchers are trusted and well received by the community. Afghan hospitality ensures a guest is welcomed, and researchers are often local and known by  community elders and tribal leaders.

But recruiting researchers from within the community, and thereby building trust and reputation, take time and effort, expended in the face of constant threats of violence at the hands of the Taliban and other insurgent groups.

ORCA’s staff is well versed in these realities, and trained to counter any problems that might arise in the field. Still, in the last few years, the security situation has become worse, and ORCA’S field staff and monitoring supervisors have come under increasing threat. To date, a total of 91 armed attacks have taken place; these have resulted in 50 kidnappings, physical injury to 153 people, and the killing of 16 field staff. Additionally, there has been a rise in the number of physical harassments, warnings and beatings – they are now almost routine for the field team.


Table 2: Threats to ORCA Field Workers

The Sociopolitical Context in Afghanistan Today

The Taliban is still a viable political force in many parts of Afghanistan. During the mid 1990s, they institutionalised violence in the sociopolitical order. Afghans are somewhat familiar with violence, but never before had violence been used as a tool to abuse, punish and coerce ordinary citizens. The revival of the Taliban is a very dangerous prospect, not only for the future of research, but for the future of the country as well.

This article is about ORCA field workers who were lost due to Taliban attacks. As such, exploring the space that the Taliban occupies in the current sociopolitical context of Afghanistan is essential. According to the 2011 ORCA Nationwide Survey (N= 8,250), 47% of respondents reported that security issues like terrorism, suicide bombings and explosions are major problems in Afghanistan.

Table 3: The Most Important Problems in Afghanistan

Respondents varied in their perceptions of personal safety. More than half of the population feared for their personal safety, with 58% saying they often feared for their lives, and 27% saying they sometimes feared for their personal safety (or that of their families).

Table 4: Fear for Personal Safety

Courage and Bravery in the Field

Given the prevalence of violence in Afghanistan currently, fieldwork poses immense dangers. Following are two case studies:

Case Study 1, Kandahar Province

In 2010, armed insurgents from the Taliban killed Hosay Sahibzada, a brave 19-year-old ORCA interviewer from Kandahar. Ms. Sahibzada was known for her commitment to public opinion polling, and was one of the best interviewers ORCA had in Kandahar city. The Taliban had already warned her twice not to work for ORCA, but she continued with her work undeterred. On April 14,2010, the Taliban stopped the vehicle she was travelling in and killed her on the main road in the 2nd Nahia of Kandahar City. She died for a better future for Afghanistan.

Case Study 2, Baghlan Province

Hashmat Ullah received the ORCA “Best Field Supervisor of the Year” award on April 22, 2010.  He participated in a briefing session at ORCA HQ on Aug. 26, 2010, and left for his province the following day. He conducted a training session for his interviewers and launched field work on Aug. 28th. On the same afternoon, he was killed by the Taliban. They had warned him to stop doing research (the Taliban perceive doing research as spying for the Americans). Hundreds of people, including ORCA representatives, attended his funeral. He was buried at the age of 32, in front of his home, on Aug. 29, 2010.


Rafiq Ullah Kakar is co-founder of ORCA in Afghanistan

The Opinion Research Center of Afghanistan (ORCA) was established in 2007. It strives to establish a culture of research in a country that has gone through prolonged conflict, factional fighting and trauma.