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20 November – Today we celebrate World Children’s Day!

Every child needs to be welcomed and defended, helped and protected, from the moment of their conception” 20 November 2020 Pope Francis

As last year, we want to celebrate the World Children’s Day by offering our readers and followers a few of the many examples of how solutions have been found and impact has been made on the lives of many children around the world with the help of the skills, knowledge and support of the data, research and insights community.

Safe Village Programs – Preventing Child Trafficking in Rural India 

The aim of the research was to understand these contextual factors and the roles of specific emotions and behaviours that enable these decisions. The objective of the research was to apply learnings from cognitive neuroscience and behavioural economics to understand and influence the behaviour of at-risk families and men who buy sex. This reflected a gap in terms of the current understanding of issues.

This research was conducted with the aim of preventing trafficking by sensitising, alerting and empowering at-risk families in source areas, and to stem the demand by changing the behaviour and attitudes of men at destination areas. Key considerations during the research were to ensure that the findings and insights can easily be extrapolated into applicable interventions on the ground.

This research was commissioned by My Choices Foundation, a Hyderabad-based NGO dedicated to ending violence, abuse, and exploitation of women and girls in India and conducted by Mumbai-based Final Mile Consulting

Driving Change in Behavioural Management – The Story of Ensuring Equitable Outcomes from Underprivileged Children

 

Parikrma Foundation is a Bangalore based NGO that caters to underserved kids. It runs schools and colleges throughout the city where it provides best-in-class education and other facilities for their holistic development.

The kids come from underprivileged backgrounds and carry a lot of behavioural traits picked from their communities into the school leading to disciplinary issues. Classroom disruption and violent behavior of some students that the disciplinary policy in force was ineffective in curbing, hampered growth of others.

While it seemed like an issue with the disciplinary policy, there was much more to it. Disciplinary policies are made keeping the desired behavioural outcome in mind, rarely does it consider the motivations of those on whom it is exercised. The idea was to look at it differently by keeping the students at the center and understand “why” they do what they do. (More about the study)

Successful parenting – Harnessing aspirations to save lives in rural India

India, one of the world’s fastest-growing economies, still loses 300,000 young lives each year to pneumonia and diarrhoea, diseases that we have the tools to prevent. If practiced together, hand washing with soap at key occasions (HWWS) and complete immunisation, two of the most cost-effective child survival interventions, could significantly reduce under 5 mortality. Lifebuoy, Unilever’s leading health soap brand and Gavi, the Vaccine Alliance, an innovative public-private partnership working to immunise children in the world’s poorest countries, came together to design an integrated communication platform called ‘Safal Shuruaat’. Translated as ‘Successful Beginning’, the program harnesses parents’ aspirations for their child’s success to help mobilise parents to hand wash with soap at key occasions, immunise their children and other key parenting behaviours.

The program aims to achieve sustained behaviour change in hand washing with soap and immunisation under the ‘aspirational’ umbrella of successful parenting as a communication platform to save lives of young children and help them reach a better potential while intervening in the first 2 years: bringing down the under 5 mortality rates. Safal Shuruaat is being implemented by a consortium led by GroupM, with Kantar as the research partner responsible for monitoring and evaluation.

How market research created words and changed worlds

Bullying. Happens to everyone, stoppable by everyone. This is a story of how effective market research contributed in making a groundbreaking difference, changing laws and altering perceptions. The audience was shocked to hear that before the campaign there wasn’t even a word for bullying in Egyptian Arabic. A diligent mission that would have never been possible without UNICEF Egypt and Marketeers Research.

The power of this study lies in the shareable and impactful output clips.

Reducing Child Mortality – A provider, a mother and a powder

Winner of the Most innovative Not-For-Profit case study of the ESOMAR Foundation Making a Difference Competition 2018. “With deep and nuanced understanding of what was driving oral rehydration salt (ORS) uptake, we developed a radically revised theory of how to increase the use of ORS to treat diarrhea in children. Instead of focusing exclusively on RMPs, programs should create demand for ORS by reframing caregivers’ perception of the treatment. This would help RMPs to bridge their “know-do” gap and prescribe ORS with confidence.”

This project was carried out by Surgo Foundation in partnership with the Bill & Melinda Gates Foundation and the Clinton Health Access Initiative

MaD Award Winners Session

Another record-breaking year; another record-breaking challenge for the jury. For the third edition of our Making a Difference Award Competition we have received a high number of quality entries, up 13 per cent on last year’s total. The jury had a very difficult job and found it challenging to select the winning case studies, as all of the projects were of incredibly high quality.

We aligned the best case stories – the Award Winners – with the UN SDG’s (Sustainable Development Goals) so that we can see the effect on progress with the goals in multiple areas. The 3 winning authors and their NGO counterparts took the virtual stage at the ESOMAR Insights Festival on three consecutive days. Their sessions were brilliant, strong and inspiring examples of research ‘Making a Difference’ and as a result were extremely well received by the audience. We’ll tell you what you’ve missed!

The first session featured the winners of SDG #3 – Good Heath and Well-Being: Çigdem Penn [Xsights], Elif Elkin [Abdi Ibrahim Otsuka Ilaç] and Haldun Soygur, MD, PhD [Federation of Schizophrenia Associations] with the brilliant case-study “Public Perceptions of Schizophrenia“. The study demonstrated the need for creating a difference to stop the stigmatisation of mental health patients, a corporate social responsibility perspective – through the collaboration of a pharmaceutical company an Non Governmental Organisation and a Research Company.

Prof Haldun Soygur from the Federation of Schizophrenia Associations

For the second session had covered the following paper ‘Providing earning capability and opportunity to rural women’, by Indu Upadhay, of Ipsos India and Sheela Iyer from Light of Life Trust India. They are the winners of Making a Difference – Gender Equality (SDG #5). The study touched the lives of typical rural Indian women, it aimed to understand the social norms, practices and relations and reveal the reasons that prevents them from achieving economic advancement. It identified ways in which the leading local NGO – The Light of Life Trust (LOLT) can address these barriers and increase women’s enrolment in its program as well as successful transition to employment. We certainly believe the project made a difference since it helped women fulfil their foremost aspiration of achieving greater financial security! Not only did Indu and Sheela put together an extraordinary case-study but an amazing presentation as well. 

Snapshot from their amazing presentation

The last day of the Insights Festival was for the winners of Making a Difference – Quality Education (SDG #4). Mariam Ghabrial from Marketeers Research and Johnathan Crickx from UNICEF Egypt delivered an exceptional presentation titled “How market research created words and changed worlds”. This is a story of how effective market research contributed in making a groundbreaking difference, changing laws and altering perceptions. The audience was shocked to hear that before the campaign there wasn’t even a word for bullying in Egyptian Arabic. A diligent mission that would have never been possible without UNICEF as well as national and creative partners. 

Aya is one of the faces of so many young people that decided to publicly take a stance against bullying

In summary, an excellent, thought-provoking and inspiring session which demonstrated the real value that research can bring to the Not-for-Profit sector in all areas of life. The winning case-studies and and the rest of the commended entries will be featured on this space in the coming months, so keep an eye out!

Research Got Talent Global Winner

During the recent ESOMAR Insights Festival the inaugural winner of the Global Research Got Talent competition was announced. The joint initiative centres around young researchers using market research to support NGOs and Charities in their local community to address meaningful social issues. For this first edition, the global ESOMAR and the ESOMAR Foundation joined hands with the Australian Association of Market and Social Research Organisations; the Peruvian Association of Market Research Companies; the Online Market Intelligence in Russia; with SIMAR, the market research association of Czech Republic and the Market Research Society of India.

After extremely successful pilot competitions in India and Hong Kong, this year was the first time we have brought this initiative to the global stage, this absolutely could not have happened without the logistical coordination and organisation of the above mentioned local Associations and their partners. After rigorous local competitions a winner team was selected from each participating country.

The winners of the local competitions competed in the global stage of the initiative. In the finals we had projects competing from all corners of the world which covered a multitude of social issues. The research project themes included assisting migrants and refugees in Russia, participation of young people in the Czech society, diversity and inclusion of the LGBTI community in Peru, holistic development of underprivileged children in Indian society and combating loneliness for elderly Australians in the face of COVID-19.

It was a great opportunity to learn more about how NGOs and Charities carry out their daily work and how they achieve their goals; it is slightly more rare for the community to hear about how actionable insights resulting from research can benefit a very wide range of stakeholders and add value to our societies.

The entries were extremely valuable and the final stage of the competition was a close-run affair. The global winner of the Global Research Got Talent competition was selected MediaCom Knowledge Team Russia composed of Anna Medvedkova & Olga Kotelnikova and Anna Makarova, Elena Onischenko, Alexander Matushko and Ilgiz Haziev.

Warm Congratulations to the winners of the Local Competitions:

Alfredo Valencia, Ipsos, & Luis Ramos, Universidad Catolica de Peru, Peru,

Stephanie Perry, Ipsos, Australia

Martin Řípa, Tereza Rösslerová & Vít Pavliš, NMS Market Research, Czech Republic

Karan Sabnis, Kantar, India

The jury for this global stage of the competition was comprised of experts from the Associations Executive Committee: Philippe Guilbert (Syntec Conseil), John Tabone (Canadian Research Insights Council), Reg Baker (ESOMAR North America ambassador), Dominique Servant (Chair of the Associations Executive Committee), John Smurthwaite (ESOMAR APAC Ambassador), Patricio Pagani (SAIMO – Sociedad Argentina de Investigadores de Marketing u Opinión), Pravin Shekar (MRSI – Market Research Society of India), Chris Farquhar (MRSHK – Marketing Research Society Hong Kong).

Together with our partners we hope that through this competition we can offer a global voice to all those charities and NGOs that do a tremendous job on the ground. We want to celebrate & promote greater use of good market research, in making a difference.

Making a Difference at ESOMAR Insights Festival

From Monday almost 5000 market researchers from all corners of the world have taken the virtual environment and registered for ESOMAR’s annual industry get-together. In 2020, the COVID-19 pandemic has had a huge impact on people’s lives and societies across the world and the ESOMAR Congress made no exception. The physical connections were replaced with digital ones under the umbrella of the Insights Festival, a truly global data and insights summit.

The winners of our third edition of the Making a Difference Awards will take to the stage to showcase how the best of research has made a significant difference to Not-For-Profits. The session will include 3 different presentations:

How Market Research Created Words and Changed Worlds with Mariam Ghabrial, Client Engagement Manager, [Marketeers Research] and Jonathan  Crickx [UNICEF]

Mariam Ghabrial has been working at Marketeers Research for the past five years, believing in the power of research, providing consultations that are pillared with strong market research to help empower businesses. Before treading into the world of market research, she explored the advertising industry. An experience that contributed to her passion for communication which helped her navigate better through the next steps in life.

Her words: “Adding my deep interest in psychology to the mix, it all comes back to the magnificence of the human mind and I believe finding the best way to communicate is a quest I embarked on, leading me to one of the accomplishments I’m most proud of … Utilising research to breakthrough cultural barriers and derive powerful communication messages that makes a true difference in the world, which I am looking forward to sharing with you today.”

Jonathan  Crickx is the Chief of Communication for UNICEF Egypt since July 2017.

“I am covering all aspects of communication and advocacy, from press releases to field visits, documentation of programme activities and social media. One of the most interesting aspect of this is the social and behavioural change campaigns we are leading in Egypt. Before that, I held similar position for the European Union in Palestine and Afghanistan. In a previous life, I was a journalist for the Belgian public TV news channel RTBF for 11 years. I am married and the lucky father of a wonderful 8-month-old boy. I enjoy listening to music, kitesurfing and diving.”

Pro Bono Research for Light of Life Trust: Providing earning capability and opportunity to rural women, Indu Upadhyay [Ipsos] India; Sheela Iyer [Light of Life Trust (LOLT)] Indi

Indu Upadhyay is a graduate in social anthropology and psychology. With a strong background in the study of human culture and behaviour, she is passionate about applying a people-centered approach to solving real world problems. Indu has a penchant for statistical research coupled with two years worth of experience in the market research industry. Her paper was featured as well in the local Research Got Talent competition in India.

Sheela Iyer has a major in Physics and a Post Graduation in Computer Software and Applications and was working in the software industry when the bug to do something meaningful stung and she switched to the development sector. It’s been over 5 years since she has been working with the Non profit, Light of Life Trust and is completely addicted to the feeling of contributing to the work to impact and transform lives for the common good of society.

Public Perceptions of Schizophrenia with Çigdem Penn [Xsights], Elif Elkin [Abdi İbrahim Otsuka İlaç] and Haldun Soygur, MD, PhD [Federation of Schizophrenia Associations]

Çiğdem Penn is an experienced researcher with twenty years of expertise in both quantitative and qualitative research methodologies. She is well versed in both high-profile and international projects. A graduate of the London School of Economics and Political Science, Çiğdem started her career in management consulting and focused on change management and resistance to change. She then moved into market research and worked in two of the largest agencies in the UK. In 2006, Çiğdem started her own research consultancy, Xsights in London and opened the Turkish branch in 2010. She has been delivering results-driven research and consultancy projects ever since, both in Turkey and internationally.

Çiğdem is a member of ESOMAR, the Market Research Society and the Turkish Researchers Association and is the founding president of the Turkey and Nepal Business Council. Çiğdem has lived in Kathmandu for three years consulting with the United Nations, is now based in Turkey. Çiğdem Penn, a mother of three, is a frequent public speaker and an occasional columnist. She speaks French and English fluently.

Elif Elkin was born in İstanbul and graduated from Robert College and from the Chemistry Department of the Bosphorous University. She had her MBA at the Yeditepe University. From 2001 she held various positions in sales and marketing departments in Deva, one of the top 10 pharmaceutical companies in Turkey. In 2007 she was appointed General Manager and continued this role parallel to her position of Executive Vice President of Marketing & Sales in Deva until she joined Abdi İbrahim in 2009.

Elif has been serving as the General Manager of Abdi İbrahim Otsuka Pharmaceutical since January 2017. She is 40 years old, married and has 3 children named Bora, Nehir and Mira.

Prof. Haldun Soygur is the Chairman of the Board of the Federation of Schizophrenia Associations, of which he is also a founder. Believing in the value of close cooperation between service providers and service users in the provision of mental health services; From the beginning, he worked in the organisation of schizophrenia patients, their families and mental health professionals all together. He ensured the establishment of the Blue Horse Cafe (Mavi At Kafe) where schizophrenia patients work. He is still actively engaged in the correct recognition of schizophrenia in society, the fight against stigma and discrimination, and to offer the best possible treatment and rehabilitation opportunities for patients with schizophrenia.

During his tenure as the Clinic Chief at the Oncology Training and Research Hospital Psychiatry Clinic, where he founded and worked for ten years, he pioneered the establishment of the psycho-oncology discipline, consultation-liaison psychiatry services and the provision of mental health services for oncology staff. He served as the Head of Psychosocial Support Unit of the Cancer Advisory Board of the Ministry of Health for two years. He published as an editor Schizophrenia and Other Psychotic Disorders, Schizophrenia Treatment Guide, Basic Psychopharmacology. For the community, he published the books of Schizophrenia: Voices, Faces, Stories and Sleepless Children: Schizophrenia Articles.

If you are registered at the Insights Festival make sure you do not miss the the Making a Difference sessions.

ESOMAR Foundation Making a Difference Awards – Winners announced!

We are thrilled to announce the winners of this year’s edition of our Making a Difference Awards. We have received a large number of entries – all of which of great value for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits. 

We had an overwhelming response and three winners were chosen by the expert jury. The judges considered projects that made the biggest difference to the most important issues of our time, as identified by the UN SDGs.

Congratulations to the winners of the 2020 Making a Difference Awards!

 

Making-a-Difference  – Good Health and Well-being

Public Perceptions of Schizophrenia

Çiğdem Penn, Xsights, Turkey

NFP Federation of Schizophrenia Associations

 

Making-a-Difference  – Gender Equality

Pro Bono Research for Light of Life Trust: Providing earning capability and opportunity to rural women

Indu Upadhyay, Ipsos, India

NFP Light of Life Trust (LOLT)

 

Making-a-Difference  – Quality Education

Anti-Bullying Campaign Progressive Copy Development

Mariam Ghabrial, Marketeers Research and Consultancy, Egypt

NFP UNICEF Egypt

 

The winners are invited to present their case studies during the ESOMAR Insights Festival from 14-17 September 2020.

 

COMMENDED

Among the entries there were a number of them which deserved a commendation for their excellent approach, so, we are particularly happy to announce the entries which were commended:

Why Don’t We Talk About This? Why Kenya needs to start talking about mental health

Paul Drawbridge, Be Forward Foundation, Kenya

Project Butterfly: Transforming Perceptions of Transgender People

Sarah Jenkins, Magenta, United Kingdom

Human Trafficking survey: Belarus, Georgia, Moldova, Ukraine

Inna Volosevych, Info Sapiens, Ukraine

Street Sports Incubator

Mohammad Alomari, Jordan Youth Innovation Forum (JYIF), Jordan

The Healthy Priorities

Florencia Rojo, Fine Research, Argentina

The ESOMAR Foundation wishes to thank all those who participated in the competition. We aim to promote and highlight the excellent case-studies – to encourage the use of more insightful and inventive research for massively increasing the overall impact of market research in building a better world!

 

ESOMAR Foundation Annual Report 2019

The ESOMAR Foundation 2019 Annual Report and Financial Statement is out!

Starting with the end of 2019, the COVID-19 pandemic has changed, and will continue to change, the world in an unprecedented way. Charitable organisations across disciplines and sectors are facing unforeseen challenges during the pandemic, the impacts of which will likely be lasting and ESOMAR Foundation makes no exception. We know the work we do is even more relevant than when the organisation was founded. We continue to deliver high-quality work that is valued by the Not-for-Profit sector and by the market research community in contribution to development cooperation between the two industries.

In 2019, we have focused our resources on fostering connections between the two sectors by bringing together their representatives, awarding scholarships, celebrating the best of research and expanding our Programmes. We have stimulated cooperation through partnerships and specific activities which engaged the market research industry and beyond.

At operational level, the Foundation was able to achieve a good number of results, with the help and support of our ‘Coalition of the Willing’ members. The quality and dedication of our extended network of supporters has helped us deliver existing work effectively and develop new projects, extending our good reputation.

In this report you can read about the exciting steps our programmes have taken in 2019 to support individuals and Not-for-Profit organisations throughout the world. From our training activities, the continuation of the scholarship grants and the Making a Difference Awards to the recently launched Research Got Talent Initiative, our activities took significant steps towards catalysing cooperation between the data, insight and research industry with the non profit sector.

A special Thank You!

It goes without saying that we could not survive without the generous help and support of the many donors, supporters, friends, ambassadors and partners that demonstrate how much they care for us! So, we’d like to take this opportunity to warmly and sincerely THANK YOU ALL for ensuring that together we can pursue our mission of contributing to a better world.

 

Research Got Talent Russia – Winners Announced

The global ESOMAR Foundation and the general partner of the competition in Russia The Platform for Social Change ‘todogood’ announce the winner for the Research Got Talent Russia competition that was conducted on June 19.

The competition encourages young professionals to use market research and insights to support local charities and NGOs to overcome pressing social issues. There were 16 teams made up of young researchers below the age of 35 from different companies, research agencies, and universities in Russia. Each team was allocated a charity/NGO at random; they were required to submit a project proposal about the issue facing the charity/NGO and how they would conduct research to assist them to overcome this issue. Entries were required to reflect a relevant, innovative, and impactful research design project that assesses the organisation’s specific issue. The research projects in the competition aimed to assist change in a broad range of areas and detailed analytic reports were then produced. The research project themes included preserving cultural heritage, assisting migrants and refugees, supporting children with illnesses, and even researching the real and potential audience of mini football.

‘It is important that Russian sociologists are ready to actively work with the non-commercial sector. The teams prepared a detailed analysis concerning the most relevant and important questions of the NGO’s; the quality of the research is the result of the professionalism and enthusiasm of all teams’ – noted Alexander Shashkin, ESOMAR Representative in Russia, CEO of OMI (Online Market Intelligence).

The three finalists were announced, and the winner was the MediaCom Knowledge corporate team for their work in association with Committee for Civil Initiatives. The NGO seeks to support migrants and refugees, providing them with necessary documents, as well as standing up for their rights by changing the attitude that the government and society have towards them. The aim of the research was to identify a portrait of potential private donors for the NGO. The answers of 2,000 respondents were recorded and an analytic report subsequently produced. The tip of the iceberg, some important figures and conclusions, were then shared during the videoconference. For example, the research showed that although only 2% had donated to support migrants and refugees over the past year, although 26% are ready to help if provided with enough information about the cause.

The committee head of Committee for Civil Initiatives, Svetlana Gannushkina, was very pleased with the results of the research: ‘I want to say a huge thank you for the work. As you have heard, we are working with migrants and refugees, and this is a group that experiences xenophobia all over the world. It is a moment of joy for me, as the group (of researchers) provided the information that the public in Russia is not lost for us and is willing to help this cause.’ 

 

The silver medalists were the Truestory team who worked with Samara Hospice NGO. The NGO has an inpatient stationary unit as well as a network of ambulances and consists of doctors and nurses who care for patients with palliative statuses who cannot be cured. The aim of the research was to investigate the scale of opiophobia in society and in the healthcare community as well as to reveal the main obstacles in anti-pain therapy appointment and give the recommendations how to overcome them. One of the highlights of the research was that trained medics were more likely to consider living with pain an abnormality than other members of the society did. The research also showed that levels of opiophobia were not very high amongst the respondents.

The Reverse Influence team together with ORBI Foundation came in third place. Reverse influence is a corporate team of the Russian Public Opinion Research Center (WCIOM). ORBI Foundation is a specialized fund that deals with the problem of stroke in Russia. It helps people who have faced the disease and their relatives, supports medical institutions, and draws public attention to the problem of stroke. The research aimed to identify how much the public knew about the stroke and its effects, and to assess the quality of social support for those who suffered.

The Mediacom Knowledge team will now enter the final ESOMAR’s Research Got Talent global competition. Winners from each region participating in the global competition will present their work to an international audience at the special ESOMAR event in Autumn 2020. The winner will also be given the floor at the ESOMAR Congress 2021 to be held in Toronto, Canada.

The judges for Russia’s Research Got Talent Award competition included:

  • Maria Akulich / The Platform for Social Change ‘todogood’, Head of the NGO Department
  • Elvira Aleynichenko / Head of the Centre for Managing Social Innovations ‘GrantRafting’
  • Vyacheslav Bakhmin / Polytechnic Museum Foundation, Head of the Expert Council
  • Julia Bogdanova / KPMG, Senior manager
  • Olga Drozdova / Agency of Social Information, Head of the Programs
  • Igor Zadorin / NGO ‘Sociological workshop of Zadorin’, Founder and CEO
  • Ivan Klimov / Social Business Group, Managing Partner
  • Julia Romaschenko / Charities Aid Foundation Russia, Head of Programs and Donor Relationships
  • Roman Sklotsky / Vladimir Potanin Foundation, Director of the Centre for Philanthropy Development
  • Dmitry Sosnin / Committee for Civil Initiatives, Project Coordinator ‘Municipal Map of Russia: Areas of Growth’

ESOMAR Foundation and Todogood would like to acknowledge and thank the generous sponsors for helping make this exciting initiative possible: Oprosso – survey programming platform, OMI (Online Market Intelligence) – B2C online panel, LevadaLab – Telegram messenger research bot, Tiburon Research – online qualitative research platform, Top of Mind – surveys with doctors and nurses, UXPressia – UX research platform.

According to all participants of the final event, great work was done, and many members would like to continue to participate in the ESOMAR Research Got Talent initiative. The organizers are also planning to disseminate the knowledge that was created via local publications, webinars and the virtual library.

For further information:

Research Got Talent Russia

 

Author

Fyodor Shashkin

 

Research Got Talent Australia Announces Winner

MEDIA RELEASE – 8 MAY 2020

The Association of Market and Social Research Organisations (AMSRO) and the global ESOMAR Foundation today announced the inaugural Australian winner for the Research Got Talent Award competition.

The competition encourages young professionals to use market research and insights to support local charities and NGOs to overcome pressing social issues.

Three finalists were announced last month and the winner is Stephanie Perry from Ipsos for her entry – Reaching out to elderly Australians, in association with spur:org – that sought to address the loneliness and vulnerability that older Australians commonly experience.

The research projects in the competition aimed to assist change in a range of areas including gender inequality, access to justice and education, integration and diversity, environmental issues, and climate change. The young researchers were required to submit a project proposal about the issue facing the charity/ NGO and how they would conduct research to assist them to overcome this issue. Entries were required to reflect a relevant, innovative, and impactful research design project that assesses the organisation’s specific issue.

The other finalists were:

Stephanie Perry will now complete the project with spur:org and enter her final report in the Research got Talent global competition. Winners from each region participating in the global competition (six countries in total) will present their work to an international audience at ESOMAR Congress in September.

AMSRO Executive Director, Sarah Campbell, said: “Our judges were looking for projects that were innovative, addressed a prominent social issue and had the potential to make changes to the organisations they supported. The judges were unanimous in their decision on our Australian winner, Stephanie Perry, who delivered a clever, powerful and timely submission to address loneliness and social isolation issues with elderly people.

“We had an exceptionally strong field of entrants, many of whom addressed the COVID-19 pandemic and demonstrated the incredible value of research during times of crisis, and also highlighted the depth of research talent we have in Australia. As a result, a number of the entries are likely to be implemented over the coming months, which validates the overall quality of the submissions, their worthiness and applicability. The Research Got Talent Award competition is a great avenue for young researchers who really want to make a difference.”

The Research Got Talent Award competition was open to young research professionals aged 18-35, who are AMSRO member organisation employees or work for an ESOMAR Australian-based member (individual or corporate).

The judges for Australia’s Research Got Talent Award competition include: Dianne Gardiner, CEO, Bastion Insights; Caroline Tomiczek, Director, Urbis; Lisa Lewers, CEO, Lewers; Nora Hungershoefer, LUCID; Rob McLachlan, Chair, Kantar Australia and Sally Joubert, CEO, Luma Research.

Sally Joubert, AMSRO member and ESOMAR’s Australian representative said:
The Research Got Talent award competition aims to recognise young researchers, who want to make a difference. As recently witnessed via the outpouring of support for those affected by the bushfires, Australians like to give back. This competition provides a fantastic platform to enable young researchers to support a worthy cause of their choice, while simultaneously showcasing their professional talent. We are calling on all AMSRO and ESOMAR members to support this competition and young researchers. Don’t miss this opportunity to celebrate your employees and company on the global stage”.

In support of those people affected by the recent bushfire crisis, 50% of all entry fees received were donated to The Australian Red Cross Disaster Relief and Recovery Fund.

For further information:

Research Got Talent Australia 

 

Research Got Talent Australia Finalists Announced

 

The Australian finalists for the Research Got Talent Award competition, the Association of Market and Social Research Organisations (AMSRO) and the global ESOMAR Foundation’s exciting new venture, were announced this week.

The competition, which has launched in Australia for the first time this year, encourages young professionals to use market research and insights to support local charities and NGOs overcome pressing social issues. The research aims to assist change in a range of areas including gender inequality, access to justice and education, integration and diversity, environmental issues and climate change. The young researchers were required to submit a project proposal about the issue facing the charity/ NGO and how they would conduct research to assist them in overcoming this issue. Entries were required to reflect a relevant, innovative, and impactful research design project that assesses the organisation’s specifc issue.

The finalists (in alphabetical order) are:

Finalists will go through to the next round of virtual judging on Wednesday 6 May 2020. One winner will be selected and entered into the Research Got Talent global competition. Winners from the global competition will take to the stage at the ESOMAR Congress to present their work to an international audience.

The competition is open to young research professionals aged 18-35, who are AMSRO member organisation employees or work for an ESOMAR Australian-based member (individual or corporate). Entrants can work individually or in a pair.

Sarah Campbell, AMSRO Executive Director, said: “The Research Got Talent Award competition is a great avenue for young researchers who want to make a difference. Our judges were looking for innovative projects that addressed a prominent social issue and had the potential to make changes to the organisations they supported.  We had an exceptionally strong field of entrants, many of which addressed the COVID-19 pandemic and demonstrated the incredible value of research during times of crisis. These young researchers have submitted excellent ideas and we look forward to the final round.”

Australian judges for Research Got Talent include Dianne Gardiner, CEO | Bastion Insights; Caroline Tomiczek, Director | Urbis; Lisa Lewers, CEO | Lewers; Nora Hungershoefer, CS Manager | LUCID; Rob McLachlan, Chair | Kantar Australia and Sally Joubert, CEO | Luma Research.

AMSRO and ESOMAR would like to acknowledge and thank all of the entrants for their outstanding submissions and their respective member organisations for supporting this new joint initiative.  We would also like to thank the generous sponsors for helping make the Australian competition possible – Lewers, Luma Research and LUCID.

In support of those people affected by the bushfire crisis, 50% of all entry fees received will be donated to The Australian Red Cross Disaster Relief and Recovery Fund.

 

About AMSRO

The Association of Market & Social Research Organisations (AMSRO) is the peak body for the market and social research, data and insights industry. AMSRO works in partnership with its company members, plus privacy authorities, business, government and the community to protect and promote the industry and uphold the highest ethical and privacy market and social research standards. Since its establishment in 1989, AMSRO has grown to more than 90 members, who employ over 5,000 people, representing 70% of the industry’s annual (data collection) turnover.  In 2003, AMSRO pioneered its own privacy code for members, which won an Australian Privacy Award in 2009.  www.amsro.com.au

About the ESOMAR Foundation

The ESOMAR Foundation is a charity representing the Market, Social and Opinion Research industry. Our industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. The ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognizes the immense promise that the research community offers to those striving to achieve these goals on a global level. The ESOMAR Foundation brings volunteers and resources together to execute projects to help and support charities and NGO’s to achieve their aims. Its aim is to encourage the usage of more insightful and inventive research and increase the overall impact of market research in building a better world.

For further information:

Sarah Campbell | Executive Director | AMSRO