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Announcement: The Research Got Talent Initiative Goes Global!

At this year’s ESOMAR Congress in Edinburgh, ESOMAR and the ESOMAR Foundation launched an exciting new project focused on engaging youth to address prominent social issues using research.

The Research Got Talent Initiative was pioneered by the Associations in India and Hong Kong and saw great success in connecting a range of stakeholders and ultimately showcasing the positive impact of the insights sector. Through the Initiative, Associations can engage with Charities and Non-Governmental Organisations (NGOs) to address the issues they might be facing when running their projects and operations.

By taking this initiative to the global level, ESOMAR aims to encourage the participating of young researchers in practical market research projects and to present an opportunity for local Associations around the world to demonstrate the talent in our profession.

Participation in the Research Got Talent Initiative will also foster closer cooperation with members, potential members, local Charities and NGOs, for the purpose of tackling meaningful social issues among local communities. The initiative will commence at the local level, where one winner will be selected and entered into the global competition.

The global competition winners will take the stage at the ESOMAR Congress 2020 and have the opportunity to showcase their project in front of the most relevant actors in the Market Research industry.

Interested associations are invited to write to info@esomarfoundation.org or bianca.marcu@esomar.org to receive more details on the initiative. Registration deadline 15th of November.

New scholarships awarded in Sri Lanka

8 October 2019 – Amsterdam, NL – ESOMAR Foundation recently funded 2 new scholarships benefiting two deserving students entering into a market research-related field of study in Sri Lanka. Both students are enrolled at the University of Sri Jayewardenepura, Sri Lanka.

Chamari Jeewanthi is the recipient of a scholarship funded through a partnership with global non-profit Women in Research (WIRe) and Unilever. Chamari is a third-year student of the B.Sc. Marketing Management degree offered by the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura.

Chamari J. Hapuarachchcig is the elder daughter in a family of five who experienced limited access to familial income support. Chamari’s aspiration is to be a market research analyst and she is keenly aware that, in order to reach her goal, she has to work hard on her education. This scholarship comes at the right moment for her, as she’s entered a period in her education where access to additional financial support will allow for career-making opportunities such as field research, internships, and other university activities.

Upon the announcement of her scholarship being funded, Chamari shared that, “First of all, I would like to say thanks for giving me this kind of opportunity… As a marketing management student, I have to spend a lot of money for my academic as well as non-academic activities… but my parents can’t afford it… I have to do my studies well because my target is to join the market research industry. To achieve this, I should have at least a Bachelor’s degree. That’s why I requested this scholarship, [it will help] me to become a contributing member of our society.

We are—more than ever—grateful to WIRe and Unilever for the continuous support of the ESOMAR Foundation scholarship programme” said ESOMAR Foundation President John Kearon.

The second recipient,  Ayesh Maduranga Jayawardana, is a young man coming from a family of four with a disadvantaged socio-economic background. Through the scholarship, Ayesh will have the opportunity to pursue his degree and a future career in market research.

Firstly, I would like to Thank ESOMAR Foundation for this Scholarship. Doing high education is not always easy. As a student, I had to face many challenges and the financial challenge was one of the biggest. With this Scholarship, I can get out of this problem and fully focus on my studies. It will help me obtain a degree with good grades and offer motivation for my goal, which is to become a good ethical marketer for society. I will help fellow students with their studies because I know the value of having support for my own studies.” said Ayesh.

Ayesh is following a B.Sc. Marketing Management (special) degree program at the same Department of Marketing Management Faculty of Management Studies and Commerce, entering his third year. His scholarship was granted from the ESOMAR Foundation Scholarship fund.

“We are proud to be able to give Chamari and Ayesh the opportunity to complete their studies and aspire to bright careers. Our best wishes to them in pursuing their studies!” concluded John Kearon.

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

MaD Award Winners Session

Kai Jimenez of United Nations Population Fund

We had many excellent entries for our Making a Difference Competition this year – selecting the best for the Awards is a very difficult task – so much research is being used so well to make the world a better place! Though that doesn’t mean, of course, that our task is done – there are still many stories of aid money being spent badly and/or ineffectively. Research still needs to be more widely used to ensure good outcomes.

We aligned the best case stories – the Award Winners – with the UN SDG’s (Sustainable Development Goals) so that we can see the effect on progress with the goals in multiple areas.

For SDG #3: Good Health and Well-Being we had a study on ‘Towards an Open-Defecation-Free Clean India’, by  AV Surya and Saptarshi Guha of KANTAR. Perhaps not for the squeamish, this study demonstrated the need for long term monitoring and measurement to measure progress – cultures are not changed over-night – this is a 5-year programme! And also the requirement for on-going qualitative work and ethnography to overcome barriers to adoption – which change over time.

AV Surya and Saptarshi Guha of KANTAR India receiving the MaD award

SDG #16: is Peace, Justice and Strong Institutions, and we had a presentation on ‘Social Media to Strengthen Political Participation of Young People in Nigeria’, given by Anu Mohammed and Chibuike Utaka, of BBC Media Action – an excellent demonstration of how to use social media to engage youth in a subject that they were really quite apathetic about. Let’s face it – it’s difficult to engage young people in politics and voting in European countries – much more so in countries where the political climate is extremely challenging!

Gender Equality (SDG #5) was represented by a paper ‘Breaking the Silence: Uncovering Truths about Gender-Based Violence in Mongolia’, by Kai Jimenez, of UNFPA Mongolia. This was an extremely large and high-quality study designed to demonstrate the reality of a subject that no-onwants to acknowledge or talk about in Mongolia. In fact, the lack of information meant that most people could deny it existed! Kai’s UNFPA study showed the truth and started the conversation, which is the beginning of change.

We were also very pleased to include a study from the developed world. For SDG #4: Quality Education we had a Study of Young People with Dyslexia presented by Christian Vestergaard Sloth, of EPINION. Which showed that Dyslexia, if not diagnosed early, and supported well throughout the education system, can lead to very poor life outcomes even in a country like Denmark! Everyone deserves a quality education – people with dyslexia have the same levels of intelligence as everyone else – so the fact that they tend to do less well in life, means there is a failure somewhere in the education system, which should be addressed.

In summary, an excellent, thought-provoking and inspiring session which demonstrated the real value that research can bring to the Not-for-Profit sector in all areas of life. The session ended with the awards ceremony sprinkled generously with the local tartan. 

The warmth and interest received from the audience validates our belief that promoting the use of research is the right thing to do, to make the world a better place.

Speakers at the end of the Session

Making a Difference at ESOMAR Congress 2019

From Monday over a thousand market researchers from all over the world arrived in Edinburgh for ESOMAR’s annual industry get-together. The only truly global data and insights summit.

The same as last year, ESOMAR Foundation has dedicated an entire session in the program on Tuesday 10th of September. The winners of our second edition Making a Difference Competition will take to the stage to showcase how the best of research has made a significant difference to Not-For-Profits.

The session will feature:

Saptarshi Guha and Surya AV from Kantar India presenting Towards an open-defecation-free, clean India

Saptarshi possesses a rich experience in evaluation & monitoring of several projects/studies in the areas of Population, Health, Nutrition, Education, Women and child development and has an expertise in delivering research values in the domain of Water & Sanitation in rural India. He has a combining background in liaising with external clients with hands-on experience in social research, offering insights to the experts of development sectors and commended for being an impressive communicator with strong work ethics.

Surya as Kantar India CEO leads a team of multi-country market researchers who generate high-quality evidence on which various decisions related to marketing and corporate strategy are based.  His team informs program strategy, monitors the performance of the programs and also measures the impact of various social marketing activities for clients like Unicef, World Bank, UN Organisations, Government of India, etc.  He has been one of the key researchers on various pulse polio studies conducted by Unicef in their efforts to successfully eradicate polio.  He is a pioneer in behaviour surveillance surveys in India.

Anu Mohammed and Chibuike Utaka from BBC Media Action Nigeria with “Social media first: leveraging digital platforms to strengthen the political participation of Nigerian youth” case study.

Anu Mohammed is the head of Research and Learning at BBC Media Action in Nigeria, which is the international charity of the BBC that uses media to inform, connect and empower people around the world. She has significant experience, spanning over a decade, conducting and managing qualitative and quantitative research projects in Nigeria’s development sector from design to implementation and data analysis leading to the delivery of impactful development projects. 

Chibuike Utaka is a content maker and editorial leader. He currently works with BBC Media Action Nigeria as Senior Producer where he leads a team of multi-platform content producers who deliver on radio and digital materials for national broadcast. When he is not at work, he creates digital contents about food and agricultural processes as a hobby.

Kai Jimenes from UNFPA – United Nations Population Fund presenting the case-study “Breaking the Silence: Uncovering the Truth about Gender-Based Violence in Mongolia”

Kai is a researcher, strategist, and all-around storyteller. She recently transitioned into an international development neophyte, working to promote gender equality in Mongolia with the UN Population Fund. Prior to this role, she built her career in the private sector specializing in development and corporate communications, business strategy and innovations, and research and analytics.  She holds a Master’s Degree in Political Economy and gives talks on branding, storytelling, and research in local and international forums.

Christian Vestergaard Sloth from Epinion, Denmark presenting “Study of young people with dyslexia – challenges and needs in the Danish education system”

Director and Head of Education and Science at Epinion within the areas of education, market research, statistics and projections. In charge of Epinions operations in Greenland working primarily within the areas of education, social affairs and labor market.

This session is part of the complimentary event for charities and NGOs called evocatively Research for Charities Seminar. If you are working in a charity and you are fairly close to Edinburgh here is your last chance to secure your free place on this link.

If you are in Edinburgh on Tuesday 10.09 make sure you do not miss the the activities we planned for you. Cannot attend the ESOMAR Congress? You can tune in to watch the live broadcast

Edinburgh Charity Bike Ride

Help us change the life trajectory of three market research hopefuls by participating and fundraising during our inaugural charity bike ride in Edinburgh!

The line between work and life is so blurred today that it’s hard to know when and where to draw it. Attending an event, especially an international one, can be exhausting. And when we are talking about the ESOMAR Congress, the flagship event of Market Research industry, the place where creativity, innovation and insights collide; which brings together more than 1000 delegates from all corners of the world, one can feel overwhelmed.

To get into the spirit, this year, ESOMAR Foundation gives you the opportunity to network before the Congress with your colleagues and the other event attendees through an exciting fundraising charity bicycle ride in the surroundings of the beautiful Edinburgh.

Sign up to our exciting fundraising event and use your pedal power to cycle and help fundraise for our Scholarship Programme. We aim to fund 3 new scholarships for deserving students coming from a disadvantaged background. You can help them continue their studies and eventually pursue a career in market research.

You will get to experience Edinburgh and beyond, from quiet cycle paths through woodlands and country parks, historic buildings and cityscape views to sea view esplanades. The route is designed to suit most abilities.

Here are all the things you need to know about the ride.

ENTER NOW and play your part in the ESOMAR Foundation Charity Bike Ride. This inaugural fundraising charity bike ride is an activity where charitable fundraising, sporting excellence and healthy living are combined to create a unique experience for everyone involved.

 

7 September 2019, 13:00 hours local time

 

EF @ ESOMAR Congress 2019

The ESOMAR Foundation is incredibly excited to see you at ESOMAR Congress. The ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation for over 70 years, and 2019 is no exception. So that you know what Foundation activities are going on during the Congress, here is a list of the things we have prepared.

This year, the ESOMAR Foundation is organizing an exciting fundraising charity bicycle ride in the surroundings of  Edinburgh. This inaugural fundraising charity bike ride is an activity where charitable fundraising, sporting excellence and healthy living are combined to create a unique experience for everyone involved. Sign up and use your pedal power to cycle and help fundraise for impacting the life of three market research hopefuls!

The same as last year, ESOMAR Foundation has dedicated an entire session in the programme. The winners of the second edition of our Making a Difference Competition will take to the stage to showcase how the best of research has made a significant difference to Not-For-Profits. On Tuesday 10 September, you’re invited to the Amplifier stage to listen these stories.

Also on Tuesday, the Foundation will host a special seminar dedicated to all the charities and NGOs that would like to get introduced to our industry. If you are interested to learn more, download the Research-for-Charities Brochure and share it with your Not-for-profit contacts.

The ESOMAR Foundation President and board members will be there too, so do not hesitate to reach out to learn more about the work and plans for the future.

Looking forward to seeing you in Edinburgh!

The ESOMAR Foundation team

2018 Annual Report is out!

We are pleased to share the 2018 Annual Report and Financial Statement of the ESOMAR Foundation.

In 2018 the ESOMAR Foundation intensified the dialogue with NGOs by providing essential knowledge so to help them assess and evaluate their impact on society. The Foundation provided the platform and facilitated the exchange of information between the NGO sector and the market research industry.

We have focused our resources on fostering connections between the two sectors by bringing together their representatives, awarding scholarships, celebrating the best of research and expanding our Programmes. We have stimulated donations through sponsorship and specific activities which engaged the market research industry and beyond.

At operational level, the Foundation was able to achieve a good number of results, with the help and support of volunteers.  The ESOMAR Council and the Supervisory Board continued to provide support and advice in pursuing the Foundation mission “to use the skills, knowledge and support of the industry to do social good”.

In this report you can read about the exciting steps our programmes have taken in 2018 to support individuals and Not-for-Profit organisations throughout the world. From our relaunched training activities, to the continuation of the scholarship grants, to the new – Making a Difference competition, our activities are taking significant steps towards catalysing cooperation between the data, insight and research industry and the non profit sector.

A special Thank You!

It goes without saying that we could not survive without the generous help and support of the many donors, supporters, friends, ambassadors and partners that demonstrate how much they care for us! So, we’d like to take this opportunity to warmly and sincerely THANK YOU ALL for ensuring that together we can pursue our mission of contributing to a better world.

 

ESOMAR Foundation Making a Difference Competition 2019 Winners announced!

We are excited to announce the winners of the second edition of our “Making a Difference” Competition. We have received a large number of entries – all of which of great value for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits. 

We had an overwhelming response and four winners were chosen by the expert jury. For this edition, the judges considered projects that made the biggest difference to the most important issues of our time, as identified by the UN SDGs.

Congratulations to the winners of 2019 Making a Difference Competition!

Making-a-Difference  – Good Health and Well-being

Towards an open-defecation-free, clean India

Saptarshi Guha, Kantar, India

NFP Swachh Bharat Mission (SBM) Grameen, Govt of India

 

Making-a-Difference  – Peace Justice and Strong Institutions

Social media first: leveraging digital platforms to strengthen the political participation of Nigerian youth

Anu Mohammed, BBC Media Action, Nigeria

NFP BBC Media Action

 

Making-a-Difference  – Gender Equality

Breaking the Silence: Uncovering the Truth about Gender-Based Violence in Mongolia

Nastasha Francesca Jimenez, UNFPA, Mongolia

NFP United Nations Population Fund

 

Making-a-Difference  – Quality Education

Study of young people with dyslexia – challenges and needs in the Danish education system

Rie Schmidt Knudsen, Epinion, Denmark

NFP Egmont Foundation

 

The winners are invited to present their work at a special ‘Making a Difference’ session at this year’s ESOMAR Congress in Edinburgh, 8-11 September.

 

COMMENDED

Among the entries there were a number of them which deserved a commendation for their excellent approach, so, we are particularly happy to announce the entries which were commended:

Lives matter: A heuristic approach to prevent child mortality in rural India

Pallavi Dhall, Kantar, India

A market research approach to understanding and reaching high-risk men in South Africa with HIV testing and linkage to treatment

Shawn Malone, Population Services International (PSI), South Africa

Driving Change in Behaviour Management

Karan Sabnis, Kantar, India

Government Policies for the Disabled vs. the Ground Reality

Divya Meenakshy Harish, Brandscapes Worldwide, India

How Research Proves a Difference was Made

Will Goodhand, Survivors Fund SURF, United Kingdom

Identifying nudges for the growth of women in Bhap, Rajasthan

Madhur Mohan (Kantar) & Niyati Taggarsi (Ormax Consultants), India

The ESOMAR Foundation wishes to thank all those who participated in the competition. We aim to promote and highlight the excellent case-studies – to encourage the use of more insightful and inventive research for massively increasing the overall impact of market research in building a better world!

 

UN SDG Global Festival of Action – 1500 people determined to change the world – what could be better?!!

A review by Phyllis Macfarlane, ESOMAR Foundation Board Member

At the beginning of May I had the unprecedented pleasure of attending the UN SDG (Sustainable Development Goals) Festival of Action, which has been held annually in Bonn, Germany, since the SDG’s were launched in 2015. I just can’t tell you how energizing and inspiring it is to be in the company of 1500 mostly young people (I think I might have been the oldest person there!) who are all doing their best to make the world a better place – either through their jobs or by setting up their own NfP organisations (or both). And it was fun, as well!

The Festival aims to share different perspectives, test and accelerate new ideas, and build an environment where the SDGs become a priority for political engagement, democratic participation and personal behaviour, while deepening the coalition for SDG action. That’s what it says on the website. For me what came across was the emphasis on personal action – that unless we each take action as individuals then things won’t change. One of the overall themes was the ‘butterfly effect’ – the phenomenon that small actions started in one place can have big consequences all around the world, and …

Float like a butterfly, sting like a bee,

The hand can’t hit what the eye can’t see…

…was the very unexpected quotation we had thrown at us at the beginning of the second day’s plenary session.

Both surprising and unexpected because it sounds quite aggressive, and the first day had been very celebratory, showcasing the Awards and all that had been achieved. But on the second day we settled down to the serious business of facing up to how much still needs to be done – hence to the emphasis on individual action – and also to an exploration of measurement (my favourite subject!). So the phrase – the hand can’t hit what the eye can’t see… is actually extremely relevant. You will remember that ESOMAR Foundation supports Paragon Partnerships, and that Paragon’s main objective is to help the UN measure progress with the SDG’s.

I was at the Festival with Hayk Gyuzalyan, expert social researcher, at the invitation of the UN SDG Action Group, and representing Paragon Partnerships. I was invited to be a judge of the UN SDG Action Awards, and Hayk to talk about the questionnaire library that we (mostly he) has developed to measure awareness and perceptions of progress with the SDG’s at country level.

Judging the Awards was an awesome experience – they had over 2000 entries from 142 countries and the quality was unbelievably high. These are very prestigious awards. There were 7 categories:   innovators, mobilizers, connectors, storytellers, communicators, visualizers and includers – clever names, aren’t they? All themes and activities which help spread good deeds and the word across the globe!

I was on the judging panel for Story tellers and Visualisers, and I presented the Award for the Visualiser category.  The winner was my personal favourite: Safecity  – who have created a platform that crowdsources personal stories of sexual harassment and abuse in public spaces, in India. This data gets aggregated as hot spots on a map indicating trends at a very local level. The idea is to make this data useful for individuals, local communities and local administration (like the police!) to identify factors that causes behaviour that leads to violence and work on strategies for solutions. It allows us a new perspective at looking at the problem and trying to solve it. or sexual violence

Hayk spoke at a session on MyWorld which is an online questionnaire/survey about awareness of the SDG’s  – we, as researchers, want a proper nationally representative random sample approach, and can be a bit ‘sniffy’ about unrepresentative  samples – but for the UN SDG Action Group there’s also the concept of the survey as a voice of the people – of those who care. Governments have to take notice of such ‘voices’ these days.

So, two new concepts to think about : firstly research as an expression of popular tension – like a petition – the voice of those who care enough to say something – and secondly the new power of youth expressing through individual actions the desire for global change, justice, peace and equality – in many ways the exact opposite of current political ‘populist’ thinking movements which are about conservatism and localness, preservation of the status quo and suspicion of others/outsiders. Technology is, of course, the new enabler, for everyone, but the leadership and commitment of the young people that I met in Bonn, makes me bet that they’ll win in the long run.

As from all good events, I came away with a different perspective – full of respect for the young people who want to change the world and are not going to be beaten down – but also with a new view of research as a ‘voice ‘for the NfP sector. And, after all, that’s what ESOMAR Foundation and Paragon are all about – we want donors and implementors to do research to listen to the voice of the people they are trying to help. And, by listening better, to make more of a difference.

Phyllis Macfarlane ESOMAR Foundation Treasurer and Board Member

Making a Difference Competition Extension – New Deadline April 29th

 

Deadline for applications extended until April 29th

Due to demand, the new deadline for the Making a Difference Competition is e.o.d. April 29th. You now have 10 extra days to submit your entries and have the chance to present your work on the main stage of the ESOMAR Congress in Edinburgh. We’d be thrilled to receive your proposals!

LOOKING FOR INSPIRATION?

Check out some of the previous winners of the Making a Difference Competition.

 

SUBMIT YOUR ENTRY!