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ESOMAR Foundation joins forces with the MRS to offer free access to MRS qualifications to young practitioners

MRS qualifications are recognised around the world as the leading qualifications for market and social research. MRS has joined forces with the ESOMAR Foundation to offer free access to MRS qualifications to young practitioners who are being sponsored to complete educational programmes in developing nations and emerging countries. Ayesh Jayawardana is the first beneficiary of this initiative.

Read more: https://www.mrs.org.uk/article/mrs/free-access-to-mrs-qualifications-view-from-sri-lanka

Ayesh is following a B.Sc. Marketing Management (special) degree program at the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. His scholarship was granted through a partnership with the global research consultancy Sapio Research.

Students who receive ESOMAR Foundation scholarships get free access to MRS qualifications.

Submit your entry for the 2022 Making a Difference Awards

The ESOMAR Foundation’s annual Making a Difference Awards are now open for entries. Our annual Awards are a chance to applaud and reward the best examples of Market Research making a difference to the world’s Charities.

Through these awards, the ESOMAR Foundation aims to raise awareness of the impact of great research on the work of Charities, by offering a platform for these stories to be heard.

All Charity case studies, whether they are international, national or local and in any sector, are encouraged to apply.

WHY YOU SHOULD ENTER THE COMPETITION:

  • It encourages excellence, educates and motivates the industry to produce great research on and for Charities
  • The last 2 years have been a particularly difficult time to conduct research – especially for Charities – tell us how you responded to the challenge and what you learnt
  • Share your work for mutually beneficial inspiration and learning
  • The competition will highlight ‘Making a Difference’ case studies to increase the impact of market research in building a better world!
  • Your work will be promoted throughout the year on all our platforms
  • Win a category and an award
  • Winners get recognised at the ESOMAR Congress to be held in Toronto on 18-21 September, the biggest global event in the market research industry
  • It’s a fun, challenging, and exciting way to share your work.

THINGS YOU SHOULD KNOW:

  • All Charity cases are welcome whether they are international, national or local!
  • You may showcase any innovative and insightful research work
  • There is no limit of entries per author
  • Each case-study must have a separate application
  • If you’d like help from a research expert writing your submission, we can find a willing volunteer in your country

LOOKING FOR INSPIRATION?

Check out the previous Making a Difference Competition winners

IMPORTANT DEADLINES:

  • 17 June – Deadline for submissions – DEADLINE EXTENDED! -> 6 July
  • 18 July – Announcement to the winners
  • September – awards presented at the ESOMAR Congress

SUBMIT YOUR ENTRY!

 

AdAid.eu – a platform connecting Ukrainian friends with the EU creative industry


As the unspeakable tragedy of the Russian invasion of Ukraine unfolds, it’s time for the European advertising community to come forward and help our Ukrainian friends in any way it can.

That’s why PTBRiO and SAR in Poland are launching AdAid.eu – a platform connecting Ukrainian advertising professionals with employers from other European countries.

Whether you are an ad agency, a media agency, a production company, or a client, AdAid.eu lets you post any job vacancies you may have – on-site or remote

As you know we are facing a horrible situation in Ukraine, and on our border. Many people try to find in Poland a shelter where they can feel safe. Among these people there are many professionals belonging to our global research/ ad/ marketing industry. In Poland we have organised a site to help them find a new job, and hope for a normal life.  Together with PTBRiO and SAR in Poland we would kindly like to ask you to send to all your contacts in Ukraine information about this initiative. All they need to do is to go to this site:  https://adaid.eu/

“(…) We stand in solidarity with Ukraine! We want to help our neighbors live as normal as possible in the face of war and emigration. (…) We are creating a platform with job opportunities in the marketing communications sector, but we are open to any assistance initiatives from other entities and organizations.”
Paweł Tyszkiewicz, managing director SAR

Community support to our Ukrainian peers

ESOMAR community will support Ukrainian insights and analytics professionals and their families through ESOMAR Foundation Researchers in Need Programme.

Yesterday, the world awoke to the shocking and heartbreaking news that war had returned to Europe. What we hoped would never happen has happened.

ESOMAR’s members located in Ukraine are invaluable and incredible contributors that help make the ESOMAR business community a special one. The global community’s thoughts are with them, and ESOMAR is hopeful that our colleagues and their loved ones will remain safe throughout this crisis.

Providing concrete support, immediately through the ESOMAR Foundation

ESOMAR members in Ukraine have been personally informed of their eligibility to solicit support through the ESOMAR Foundation’s Researchers in Need Programme established for this purpose.

Financial and logistic support is immediately made available to them and their families.

Express your solidarity with your Ukrainian colleagues

You may be looking to find a practical way to show your solidarity. If you wish to support your Ukrainian peers and colleagues, please consider donating to the solidarity fund to boost the solidarity bridge’s capacity further.

 

 

 Donate Now

Kristin Luck

ESOMAR Council Member, President at ESOMAR, Founder and Managing Partner at Scalehouse Consulting

Published by ESOMAR on 25 February 2022

ESOMAR Foundation Making a Difference Awards – Winners announced!

We are thrilled to announce the winners of this year’s edition of our Making a Difference Awards.

The judges were impressed by the quality of the entries this year and, mindful of the UN’s injunction to ‘Leave no one behind’ which is the central, transformative promise of the 2030 Agenda for Sustainable Development and its Sustainable Development Goals (SDGs), we have selected 3 winners based on the positive impact that the research conducted will have on the lives of vulnerable people.  Our winning projects address three specific and very important groups, the research identified ways in which they can be helped and supported to improve their life chances, and has had a significant impact:

Supporting the financially excluded – The Human Account – serving the financially excluded

Jasper Grosskurth, Dalberg Research, Kenya

Dalberg and the Bill&Melinda Gates Foundation: The Human Account – The Human Account is a six-country multi-method research project designed to be a catalyst for new product development serving the financially excluded. The measure of success was the degree to which others worked with the data – which is publicly available – examples are given of utilisation in India, Myanmar, Tanzania, Kenya, Nigeria by many different bodies.

Period poverty and its effect on young women – UK Period Poverty and Stigma

Kate Whiffen, Opinium, UK

Priya Minhas, Opinium, UK

Melanie Thienard, Plan International 

Opinium & Plan International: UK Period Poverty and Stigma – tackles the ‘toxic trio’ of issues that make up period poverty – lack of access to products, inadequate education and societal stigma – in order to empower young people into successful adulthood. The research has gained widespread media coverage in the UK and globally – specifically the work on the period emoji reached 4 million people on social media. Further, the research programme has changed the narrative in the UK by quantifying the extent of period poverty and its impact, and influenced policy makers and other key organisations to introduce policy changes.

Exploitation of Children – Understanding child trafficking and Commercial Sexual Exploitation of Children in West Bengal, India – Knowledge, attitudes and practices among children, parents and community leaders in Bardhaman, Bankura and Birbhum

Sanghamitra Mazumdar, Seefar 

Malvika Dwivedi, Sattva Consulting

Seefar and My Choices Foundation: Understanding Child Trafficking and Commercial Sexual Exploitation of Children in West Bengal, India. The research resulting in the launch of the Safe Village Programme in three districts of West Bengal in February 2021. The campaign aims to improve knowledge and internalisation of key risks associated with CT/CSEC, and to promote the role that children, families and the wider community, can play in ending CT and CSEC

Congratulations to the winners of the 2021 Making a Difference Awards!

The winners are invited to present their case studies during the ESOMAR Insights Festival from 20-22 September 2021.

The ESOMAR Foundation wishes to thank all those who participated in the competition. We aim to promote and highlight the excellent case studies – to encourage the use of more insightful and inventive research for massively increasing the overall impact of market research in building a better world!

 

Will you make a difference also this time?

The 4th edition of the Making a Difference Awards is on its way! In just three weeks we will start reviewing the entries for these awards. We expect no less than the excellent case studies which won in 2020! The 3 winning cases were brilliant, strong and inspiring examples of research ‘Making a Difference’.

IN 2020 we aligned the best case stories with the UN SDGs (Sustainable Development Goals).

SDG #3 – Good Health and Well-Being: A case study on public perceptions of schizophrenia

SDG #5 – Gender Equality: A study on the lives of typical rural Indian women aiming to understand the social norms, practices and relations and reveals the reasons that prevent them from achieving economic advancement

SDG #4 – Quality Education: A story on bullying at school and how effective market research contributed in making a ground-breaking difference, changing laws and altering perceptions

In summary, an excellent, thought-provoking and inspiring selection of case studies demonstrated the real value that research can bring to the Not-for-Profit sector in all areas of life.

Will you make a difference also this time? Inequalities and crises all over the world call for better handling of mankind. You can help bridging gaps and supporting the work and dedication of the many NGOs who are there to make a difference. We look forward to listening to your stories!

SUBMIT YOUR ENTRY!

 

Myanmar

The Digital Youth will not succumb to Military Rule in Myanmar

Just as the fight against Covid Pandemic seemed to be almost over, a political crisis has drawn Myanmar’s economy close to collapse- but there is a capable, smart and ambitious young Generation willing to give everything to save it and they need our support.

When people in Myanmar woke up on the morning of February 1st, their life radically changed. Just days before, I had discussed with Myanmar friends and colleagues the likelihood of a military coup d’etat, as rumors were spreading of a hostile takeover before the newly elected Parliament took oath. At the same time, our industry, certainly bruised by the devastating effects of the pandemic was feeling optimistic with infection rates in clear decline for weeks and we were hopeful that the restrictions on travel and gatherings would be lifted very soon.

At that point, my colleagues and I concluded that a power grab by the military was unlikely, given that the military already wielded political and economic power in the country. According to the 2008 Constitution, they held a quarter of the seats in Parliament and the right to appoint 3 key Ministers. The military also controls large parts of the economy as they own huge business conglomerates that stretch from ICT, extractive industries, banks to consumer goods providing enormous wealth to senior army leaders. Seizing power, we felt, would have no point as it would clearly endanger the economic progress of the past decade initiated by liberalization and democratic reforms. At the same time, the Covid-19 pandemic had increased the number of households living under the UN poverty threshold by nearly 30% and about 75% of households had reduced income during the many months of lockdown.

Still, the Military took over and revived the nation’s collective trauma of 50 years of authoritarian and autarchic rule, resulting in widespread anger and a broad consensus: a return to military rule would no longer be accepted. At the forefront of the movement against dictatorship are the youth from Generation Z. They did not spend their adolescence under the military rule but still experienced its disastrous effects of bad education, low living standards and underdevelopment. They had the chance to taste freedom and democracy, growing up with relatively free media, access to internet, the freedom to travel within the country and abroad, career opportunities – and suddenly saw their dreams and future taken away from them overnight.

First flashmobs organized by Gen Z grew within days into thousands of people protesting nationwide and ignoring the newly implemented state of emergency that prohibits any assembly of groups. Like in Myanmar’s past, when students lead the uprising in 1988, it was the many young people who drew crowds to the streets, joined by their parents and grandparents who participated to fight for a better future for their children. Yet, this time the movement is different:  Six years ago, most Myanmar people had never been online as internet access was restricted, expensive and slow. These days, the protest movement quelled within a few days to every corner of the country driven by young adults who organized rallies via Facebook.

The pandemic has quasi helped the protest movement as people adopted a more digital lifestyle during the lockdown

Messages to boycott brands owned or in a JV with the military spread fast across social media. Apps that showed maps with increased police activity during protests circulated online along with guides on how to protect oneself on the street and from tear gas. Many of these guides were shared by young activists from other Asian countries who have come together under the Milk Tea Alliance, being united in their quest for democracy.

During the long stay-at-home orders people in Myanmar became even more tech-savvy, learning how to download streaming apps, had a go with online shopping and how to communicate via Zoom – preparing them to adopt fast to a new digital toolbox to brave the army in an unprecedented way.

Digital technology allowed people not just to organize activities quickly, but also to document the events and share the news with the world. While state-owned TV channels only showed pro-military propaganda, the peaceful protests- and later also the many human rights violations committed by the security forces- were filmed and shared by brave citizens simply using their smartphones. At the same time, Facebook helped to disseminate accurate information: posts of re-known independent media triggered nearly 15 million likes and up to 30,000 shares within hours. Hashtags such as #whatshappeninginmyanmar trended both on FB and Twitter.

In an attempt to dominate the narrative around the coup, the military soon blocked Facebook, Twitter and even Wikipedia.  The digitally literate youngsters quickly found ways to circumvent those restrictions by using VPNs and encrypted chat apps- easily outsmarting the old generation of army generals. The Military reacted by shutting down the mobile internet and public wifi for an indefinite time. Yet, youngsters found Bluetooth chat apps and other possibilities in the dark net to stay in touch and share with the world what is happening in Myanmar. Fiber connections at homes still work, though these are mainly owned by few affluent people in urban areas.

“You messed with the wrong Generation”

After months in lockdown, the initial protests had a carnival-feel to it. People were less scared about the virus than the prospect of returning to military rule. The objective of the protests was not just to show the disagreement with the military takeover but also to attract (international) media attention since many hoped for foreign help.

Again, the young generation showed creativity, boldness and humor in their costumes and banners all on display during the protests. Walking side to side with teachers, doctors, lawyers and other civil servants in their uniforms, we saw illustrious groups like pet lovers who came with their trimmed poodles, body builders, women in bridal dresses and even a person in a superman costume – a powerful way to create media attention.

The common goal to prevent military rule has united Myanmar society more than ever before. The different religious groups and ethnic people marched alongside with members from the LGBT community or punks. More recently, people have even publicly apologized to the Rohingya minority for not speaking out at the time when they were prosecuted by the military- breaking what was a big taboo in the country thus far. The coup further emboldened and encouraged individuals to show their ‘true’ identity, finding a voice and experiencing a feeling of togetherness in their common quest.

For several weeks now, the jolly happy atmosphere of the first protest weeks has turned into an endless nightmare. Security forces indiscriminately executed protestors by shooting them in the head and provoking widespread fear among the population through indiscriminate arrests, dragging people from their homes at night, beating them up, looting homes and shops and destroying any civilian property they find on their way.

When 19-year-old Kyal Sin, also called by her nickname Angel, left her home in Mandalay to join the protest one day she wore a black t-shirt with a front print reading ‘Everything will be OK’. That day she was shot in the head while taking cover from security forces who were firing live rounds on peaceful protesters. Her picture went viral globally. She epitomized this new generation, a brave young female who in the November 2020 elections had voted for the first time in her life, who dreamt of a better future and didn’t want to accept that her freedom could be taken away in a blink.

Many Myanmar people say they have nothing to lose as they are poor already and would rather die than to live again under military rule

 Most of us experience such uprisings as a 30-seconds-clip in the evening news. There are millions of courageous and determined people like Angel in Myanmar – and some of them also in our Industry. There are many young talents who are excited to do research, to discuss and monitor the social and economic changes happening in their country. Many (young) people are incredibly brave to risk their lives so they can go back to what this new Myanmar generation enjoyed so much –being safely with their friends and family, having freedom to say what they think and to express who they are, traveling, having fun, gaming, shopping, pursuing a career … you name it. Their future is at stake.

The objective of the Civil Disobedience Movement is to block the economy and make the country ungovernable to force the military out of politics. This is also affecting our industry as most research came to a halt due to security reasons. How long can agencies pay their staff’s salaries when they are no longer able to generate any incomes?

There is no fast solution to this crisis on the horizon. The World Food Program has already pointed to alarming effects on food security. The Research Industry that was built during the last decade is at the edge of a dangerous cliff. When I moved to Myanmar 9 years ago marketing and research talent was hardly existing. Young people worked hard to acquire necessary skills and absorbed all the trainings given to them – incl by the ESOMAR Foundation. All of us, including our clients, should stay committed to them and show that they have a future economy to believe in, that we stand with them.  One important way to do so is to keep Myanmar researchers connected to the outside world.  Let’s share industry developments, let’s keep our networks, our community and our discussions alive- young people thrive with food for thought, this is something we can easily provide- perhaps they even surprise us back with creative ideas and opportunities.

Once the situation allows, I am certainly committed to be back to help continue where we left it, building on the young talent we grew. I hope that the ESOMAR family will join me in that and, in the meantime, stand with the many brave people in Myanmar who just want to live a peaceful and prosperous life in freedom and democracy.

Marita Schimpl, ESOMAR Representative Myanmar, Managing Director, Myanmar Survey Research, Marketing Research

This article was first published on Research World on 31 March 2021

Submit your entry for the 2021 Making a Difference Awards

The ESOMAR Foundation’s annual Making a Difference Awards are now open for entries. Our annual Awards are a chance to applaud and reward the best examples of Market Research making a difference to the worlds Charities.

Through these awards, the ESOMAR Foundation aims to raise awareness of the impact of great research on the work of Charities, by offering a platform for these stories to be heard.

All Charity case studies, whether they are international, national or local and in any sector, are encouraged to apply.

WHY YOU SHOULD ENTER THE COMPETITION:

  • It encourages excellence, educates and motivates the industry to produce great research on and for Charities
  • Share your work for mutually beneficial inspiration and learning.
  • The competition will highlight ‘Making a Difference’ case studies to increase the impact of market research in building a better world!
  • Your work will be promoted throughout the year on all our platforms
  • Win a category and an award
  • Winners get invited to present at the ESOMAR Insight Festival, the biggest global and digital event in the market research industry
  • It’s a fun, challenging, and exciting way to share your work.

THINGS YOU SHOULD KNOW:

  • All Charity cases are welcome whether they are international, national or local!
  • You may showcase any innovative and insightful research work
  • There is no limit of entries per author
  • Each case-study must have a separate application
  • If you’d like help from a research expert writing your submission, we can find a willing volunteer in your country

LOOKING FOR INSPIRATION?

Check out the previous Making a Difference Competition winners

IMPORTANT DEADLINES:

  • 15 May – Deadline for submissions
  • 30 June – Announcement to the winners
  • September – presentation at Insight Festival

SUBMIT YOUR ENTRY!

 

20 November – Today we celebrate World Children’s Day!

Every child needs to be welcomed and defended, helped and protected, from the moment of their conception” 20 November 2020 Pope Francis

As last year, we want to celebrate the World Children’s Day by offering our readers and followers a few of the many examples of how solutions have been found and impact has been made on the lives of many children around the world with the help of the skills, knowledge and support of the data, research and insights community.

Safe Village Programs – Preventing Child Trafficking in Rural India 

The aim of the research was to understand these contextual factors and the roles of specific emotions and behaviours that enable these decisions. The objective of the research was to apply learnings from cognitive neuroscience and behavioural economics to understand and influence the behaviour of at-risk families and men who buy sex. This reflected a gap in terms of the current understanding of issues.

This research was conducted with the aim of preventing trafficking by sensitising, alerting and empowering at-risk families in source areas, and to stem the demand by changing the behaviour and attitudes of men at destination areas. Key considerations during the research were to ensure that the findings and insights can easily be extrapolated into applicable interventions on the ground.

This research was commissioned by My Choices Foundation, a Hyderabad-based NGO dedicated to ending violence, abuse, and exploitation of women and girls in India and conducted by Mumbai-based Final Mile Consulting

Driving Change in Behavioural Management – The Story of Ensuring Equitable Outcomes from Underprivileged Children

 

Parikrma Foundation is a Bangalore based NGO that caters to underserved kids. It runs schools and colleges throughout the city where it provides best-in-class education and other facilities for their holistic development.

The kids come from underprivileged backgrounds and carry a lot of behavioural traits picked from their communities into the school leading to disciplinary issues. Classroom disruption and violent behavior of some students that the disciplinary policy in force was ineffective in curbing, hampered growth of others.

While it seemed like an issue with the disciplinary policy, there was much more to it. Disciplinary policies are made keeping the desired behavioural outcome in mind, rarely does it consider the motivations of those on whom it is exercised. The idea was to look at it differently by keeping the students at the center and understand “why” they do what they do. (More about the study)

Successful parenting – Harnessing aspirations to save lives in rural India

India, one of the world’s fastest-growing economies, still loses 300,000 young lives each year to pneumonia and diarrhoea, diseases that we have the tools to prevent. If practiced together, hand washing with soap at key occasions (HWWS) and complete immunisation, two of the most cost-effective child survival interventions, could significantly reduce under 5 mortality. Lifebuoy, Unilever’s leading health soap brand and Gavi, the Vaccine Alliance, an innovative public-private partnership working to immunise children in the world’s poorest countries, came together to design an integrated communication platform called ‘Safal Shuruaat’. Translated as ‘Successful Beginning’, the program harnesses parents’ aspirations for their child’s success to help mobilise parents to hand wash with soap at key occasions, immunise their children and other key parenting behaviours.

The program aims to achieve sustained behaviour change in hand washing with soap and immunisation under the ‘aspirational’ umbrella of successful parenting as a communication platform to save lives of young children and help them reach a better potential while intervening in the first 2 years: bringing down the under 5 mortality rates. Safal Shuruaat is being implemented by a consortium led by GroupM, with Kantar as the research partner responsible for monitoring and evaluation.

How market research created words and changed worlds

Bullying. Happens to everyone, stoppable by everyone. This is a story of how effective market research contributed in making a groundbreaking difference, changing laws and altering perceptions. The audience was shocked to hear that before the campaign there wasn’t even a word for bullying in Egyptian Arabic. A diligent mission that would have never been possible without UNICEF Egypt and Marketeers Research.

The power of this study lies in the shareable and impactful output clips.

Reducing Child Mortality – A provider, a mother and a powder

Winner of the Most innovative Not-For-Profit case study of the ESOMAR Foundation Making a Difference Competition 2018. “With deep and nuanced understanding of what was driving oral rehydration salt (ORS) uptake, we developed a radically revised theory of how to increase the use of ORS to treat diarrhea in children. Instead of focusing exclusively on RMPs, programs should create demand for ORS by reframing caregivers’ perception of the treatment. This would help RMPs to bridge their “know-do” gap and prescribe ORS with confidence.”

This project was carried out by Surgo Foundation in partnership with the Bill & Melinda Gates Foundation and the Clinton Health Access Initiative