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EMPOWERING DIGITAL STORYTELLING FOR GOOD – Our Better World (OBW)

Best international NFP case study

EMPOWERING DIGITAL STORYTELLING FOR GOOD

“This simple and impactful case study is set for making a tremendous difference across all NFPs globally”

THE ISSUE

Our Better World (OBW), the digital storytelling initiative of the Singapore International Foundation,  needed to better understand the national psyche and uncover drivers to culturally and socially relevant story themes to better connect and inspire action across Asia. They needed to understand online audiences in Asia to help develop more meaningful stories that would touch the hearts and minds of Asian people to act.

That’s why they called upon Kantar Millward Brown to develop a dual approach including personal interactions on the ground, combined with the effectiveness of digital – deployed in Singapore, Malaysia, Indonesia, India and Philippines.

IMPACT!

It is often difficult to quantify the impact of qualitative research, but the key impact has been to provide OBW practical tips in telling better, bolder and more meaningful stories to provoke reaction.

The research allowed OBW to decode what’s ‘contributing to social causes’ means for people. They were able to identify a sprectrum of motivations in social contribution – ranging from a desire to change (e.g. overturn atrocities) to a desire to enhance (e.g. improve lives and communities). Insights helped OBW construct the defining characteristics of meaningful stories by market and the role of online.

OBW was able to develop a much-needed formula to define authenticity and meaning for impact storytelling!

One example!

India – OBW ran a story about child sexual abuse, calling for social change and action, which resulted in over 1020 volunteer inquiries. This shows a significant uplift in impact in comparison to a pre-research story about animals, that, whilst heart-warming, lacked strong call for change and resulted in only 105 volunteer sign-ups.

 

THE NFP ORGANISATION

As the digital storytelling initiative of the Singapore International Foundation, Our Better World (OBW) tells the stories of people doing good in Asia, inspiring online audiences to take action so that the non-profits or social enterprises featured in the stories get more support to impact more lives. Their stories feature a wide range of causes and focus is on creating greater impact.

Help and reward OBW – Our Better World 

Donate now

 

THE MARKET RESEARCH AGENCY

Kantar Millward Brown is an industry leader and innovator with over 40 years of advertising, media, brand equity research, and consulting experience.



REDUCING CHILD MORTALITY – A PROVIDER, A MOTHER, AND A POWDER – Surgo Foundation

Most innovative NFP case study

REDUCING CHILD MORTALITY – A PROVIDER, A MOTHER, AND A POWDER

“Huge potential impact in India and internationally where diarrhea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research”

THE ISSUE

Diarrhea is the second leading cause of death among children and dehydration is the main driver. Yet there is a simple, cheap, and scalable solution – the use of oral rehydration solutions (ORS). With a population of ~217 million people, the state of Uttar Pradesh (UP) accounts for a substantial portion of the over 200,000 diarrheal-related deaths in India. Only 30% of the children with diarrhea used ORS. In UP, 84% of caregivers of children with diarrhea seek care from a rural medical practitioner (RMPs) – informal and often non-medically trained providers in the communities. To improve the uptake of ORS, partners on the ground hypothesized that improving the RMPs access to ORS and providing them with the best treatment practices of diarrheal cases would significantly improve the use of ORS. A state-wide program of direct detailing of ORS to RMPs combined with direct messaging was initiated and scaled. However, after 3 years of investment, the levels of ORS usage among children did not improve. The objective of this research, led by Surgo Foundation, was to identify the barriers to ORS uptake and identify strategies to improve it.

A mixed method approach that combined a quantitative with innovative behavioural science methods was used to understand what was driving ORS uptake and led to develop a radically revised theory of how to increase the use of ORS to treat diarrhea in children.

IMPACT!

Instead of focusing exclusively on RMPs, programs should create demand for ORS by reframing caregivers’ perception of the treatment. This would help RMPs to bridge their “know-do” gap and prescribe ORS with confidence.

Collectively, these strategies led to an increase in ORS uptake in UP from 30% to 50% in under two years. This approach to getting a deep and nuanced understanding of the ‘why’ before jumping into solutions has significant implications for diarrheal treatment and child mortality programs globally.

The study was designed, led, and analyzed by Surgo Foundation. On-site implementation by Clinton Health Access Initiative and RGMVP.

THE NFP ORGANISATION

The Surgo Foundation is an innovative Action Tank focused on generating transformational impact in intractable development challenges.

RGMVP- Rajiv Gandhi Mahila Vikas Pariyojana has developed a community-driven, inclusive and scalable model for poverty reduction and women’s empowerment, which has grown out of a strong network of Self-Help Groups and created a chain reaction across the most populous state in India.

Help and reward RGMVP- Rajiv Gandhi Mahila Vikas Pariyojana

Donate now

 

THE MARKET RESEARCH AGENCIES

Final Mile Consulting pioneers the practice of Behavior Architecture. We understand, explain, and influence decision-making by applying learnings from Cognitive Neuroscience, Behavioral Economics, and Design.

Ipsos “Game Changers” At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.



MENSTRUAL HYGIENE MANAGEMENT STUDY IN DRC – Catholic Relief Services

Best local/domestic NFP case study

MENSTRUAL HYGIENE MANAGEMENT STUDY IN DRC

“This very important piece of research is something that could make a real difference to half the population.”

THE ISSUE

Catholic Relief Services (CRS) needed to determine whether menstrual management practices have an impact on school absenteeism for girls and wanted to evaluate how the Congolese government’s “Health Schools and Villages” programme supported by UNICEF, could contribute in improving menstrual hygiene management.

CRS selected Forcier to accomplish one of the largest studies on knowledge, attitudes, environment and practices regarding menstruation in the Democratic Republic of Congo (DRC). Forcier put forth a holistically design mixed-methods approach for this research.

IMPACT!

The research identified the main obstacles preventing girls in the DRC from meeting their menstrual hygiene needs: lack of awareness as a result of a substantial taboo that surrounds menstruation; poor infrastructure especially in villages and schools prevents girls from adequately taking care of themselves when they have their menses; lack of available and affordable tampons or sanitary napkins further complicates girl’s ability to ensure their menstrual hygiene.

As a result, girls often stay at home when they have their menses for fear of being “discovered” and “shamed” by members of their community.

The results of this study will help NGOs, the Congolese government and UNICEF adapt their interventions so as to better respond to the menstrual hygiene needs of girls and women in the country.

In particular, this research will help the Congolese government, along with UNICEF, reinforce the “Healthy Villages and Schools” programme that seeks to improve sanitary and hygienic conditions in thousands of villages and schools across the country by highlighting the need to raise awareness on menstrual hygiene, improve infrastructure and make available sanitary napkins. This will in turn allow girls to live more comfortable, healthy lives and live up to their true potential.

THE NFP ORGANISATION

Catholic Relief Services (CRS) carries out the commitment of the Bishops of the United States to assist the poor and vulnerable overseas. It promotes human development by responding to major emergencies, fighting disease and poverty, and nurturing peaceful and just societies.

 

The CRS has chosen to award their portion of the donations to the other winning NFPs

 

THE MARKET RESEARCH AGENCY

Forcier Consulting provides high-quality data in some of the most challenging locations in the world. Their research informs programming for government agencies, NGOs, and the private sector alike – all designed and conducted from their offices in Africa and the Middle East.